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Movie Based Pedagogy: Learning Marketing through the Movie ‘Rocket Singh Salesman of the year’

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Movie based pedagogy has been a much recognised tool for the learning experience enhancement of students worldwide. This pedagogy refers to the use of films as educational tools in the teaching and learning process. Incorporating movies into education can have several benefits and contribute to a more engaging and effective learning experience. Here are some […]


Master Sports League 2.0 – ATHLEEMA CLUB

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The Athleema Club at ABS (Asian Business School) Campus successfully organized the second edition of the “Master Sports League 2.0” on October 20, 2023. This sports event proved to be a grand success, bringing together students, faculty, and staff from ABS and showcasing exceptional sporting talent, teamwork, and sportsmanship. The event kicked off with an […]



Freshers’ 2023

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The Freshers’ Day event at Asian Business School on October 7, 2023, was a resounding success, thanks to the presence of the esteemed guest, Mr. Navraj Hans. Freshers’ is an annual event designed to welcome and introduce new students to the institution. This year, the event was graced by renowned Punjabi singer and actor, Mr. […]


Confluence October 2023

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Asian Business School conducted its Confluence for the month of October on 4th October 2023. This is the day which every student looks forward to every month, as their victories are celebrated and they get a chance to speak from their heart and get all their concerns resolved at the same time. This month’s confluence […]


Unveiling the Mega Event of Asian Business School – The Young Asian Entrepreneur of the Year 2024

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Mr. Vijay Shekhar Sharma, Founder of Paytm and One97 Communication, unveiled the big event of Asian Business School, Noida on September 13th, where Mr. Sharma praised the institute for mentoring budding entrepreneurs and providing a seed fund of Rs 5 lakhs. During the event, he also talked with the students and shared a few success […]


Celebration of CHANDRAYAAN MAHOTSAV

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India has accomplished a tremendous milestone with the successful landing of Chandrayaan-3, becoming the first country to safely land on the southern pole of the moon and the fourth nation to have a soft-landed robotic instrument on the moon. To commemorate the monumental success of Chandrayaan 3.0, India’s lunar exploration mission – Asian Business School […]


Faculty Exchange Program – Ms. Katherine Boxall.

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Asian Business School’s Faculty Exchange Program was an enriching experience designed to promote international collaboration, knowledge sharing, and cultural exchange among academics. We were privileged to have Ms. Katherine Boxall from London’s Istituto Marangoni with us. Katherine currently serves as the Postgraduate Programme Leader for the Institute. She began a career in advertising, managing accounts […]


AZADI KA CELEBRATION

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UTSAV Club of Asian Business School has organised the Azadi Ka Celebration on 11th Aug 23 on the occasion of Independence Day. The students were very ecstatic & enthusiastic for the celebration and took part in the event where they showcased their talents through a series of cultural performances, including dance, music, poetry, painting etc. […]