AEG has been emphasizing on Research and Development (R&D) in various areas of management and motivates the faculty members for R&D activities in the area of their specialization. The institute extends its full support to faculty. Full/Partial financial support is given to all innovative research & development works taken up by the faculty. We encourage them to publish technical papers for publishing in National and reputed International Conferences/Journals for their professional growth. We develop strategies to foster research collaborations within the faculty, across faculty and institutes, and with agencies outside the college and develop faculty research priorities on interdisciplinary areas.
ASIAN BUSINESS SCHOOL, NOIDA
FACULTY PUBLICATION
2017 to October 2022
| NAME OF FACULTY | TITLE OF PAPER | NAME OF JOURNAL / BOOK / MAGAZINE | PUBLICATION YEAR | NATIONAL/ INTERNATIONAL | SCOPUS INDEXED /UGC LISTED / PEER REVIEWED |
| DR. SUNITA VERMA | ASSESSING RELATION SHIP BETWEEN EMPLOYEE ENGAGEMENT AND ORGANIZATION COMITTMENT | JOURNAL OF EMERGING TECHNOLOGIES AND INNOVATIVE RESEARCH (2349-5162) | 2018 | INTERNATIONAL | PEER REVIEWED UGC APPROVED |
| DRIVING TOWARDS EMPLOYEE ENGAGEMENT THROUGH WORK DESIGN | PEZZOTTAITE JOURNALS- INTERNATIONAL JOURNAL OF ORGANIZATIONAL BEHAVIOR AND MANAGEMENT PRESPECTIVE- A REFEREED QUATERLY JOURNAL (ISSN-2279-0950) | 2018 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
| DR. SHWETA BATRA | AN ANALYSIS OF THE IMPACT OF QUALITY OF WORK LIFE FACTORS ON EMPLOYEES JOB PERFORMANCE IN TRAVEL INDUSTRY IN NATIONAL CAPAITAL REGION
|
INTERNATIONAL JOURNAL OF APPLIED SERVICES MARKETING PERSPECTIVES PEZZOTTAITE JOURNAL (2279-0977) | 2018 | INTERNATIONAL | PEER REVIEWED |
| QUALITY OF WORK LIFE AS A PREDICTOR OF ORGANIZATIONAL COMMIMITMENT: A STUDY WITH SPECIAL REFERENCE TO TRAVEL INDUSTRY IN NATIONAL CAPITAL REGION
|
IITM JOURNAL OF BUSINESS STUDIES (JBS)
(UNDER PUBLICATION) ISSN ONLINE: 2394-5028. ISSN PRINT: 2393-9451 |
2018 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
| DR. MAROOF AHMAD MIR | INVESTOR INTENTIONS OF STOCK MARKET PARTICIPATION IN INDIA: AN EXTENDED TPB MODEL
|
INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION (ISSN 1753-3635) (UNDER PUBLICATION) | 2022 | NATIONAL | INDERSCIENCE,SCOPUS INDEXED |
| INVESTOR INTENTIONS FOR MUTUAL FUND INVESTMENTS IN INDIA : EXTENDED TPB APPROACH | INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION (ISSN 1753-3635) (UNDER PUBLICATION) | 2021 | INTERNATIONAL | PEER REVIEWED SCOPUS INDEXED
UGC CARE LISTED |
|
| E-HEALTH ADOPTION IN INDIA:SEM ANALYSIS USING DTPB APPROACH | INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)
ISSN 0976-6510 |
2020 | INTERNATIONAL | PEER REVIEWED SCOPUS INDEXED
UGC CARE LISTED |
|
| MOBILE BANKING ADOPTION IN INDIA: DECOMPOSED TPB APPROACH | SKYLINE BUSINESS JOURNAL (ISSN 1998-3425) | 2019 | INTERNATIONAL | PEER REVIEWED | |
| PRODUCTIVITY CHANGE IN INDIAN MANUFACTURING: A COMPARISON OF PRE REFORM AND POST REFORM
PERIOD
|
ANUSANDHAN – NDIM JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH (ISSN: 2581-8120) | 2019 | NATIONAL | PEER REVIEWED | |
| ANALYSIS OF STOCK MARKET LINKAGES BETWEEN STOCK MARKETS OF SELECTED ASIAN AND DEVELOPED COUNTRIES
|
SS INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT (SSIJEM) (ISSN 2231-4962) | 2018 | INTERNATIONAL | PEER REVIEWED | |
| CO-INTEGRATION AMONG THE WORLD STOCK MARKETS: A CASE OF BRICS | JOURNAL OF EMERGING TECHNOLOGIES AND INNOVATIVE RESEARCH (ISSN: 2349-5162) | 2018 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
| DR. VEENU ARORA | ” MOBILE WORKPLACE LEARNING: ADOPTION & LEARNER ATTITUDES” | EMPIRICAL ECONOMIC LETTERS | 2022 | INTERNATIONAL | ABDC JOURNAL,
CATEGORY- C |
| EMPLOYEE TRAINING & DEVELOPMENT NEED AND SIGNIFICANCE: A REVIEW | JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY ISSN : 0972-7175 | 2021 | NATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
| PARADIGM SHIFT IN THE PERFORMANCE MANAGEMENT SYSTEM OF INFORMATION TECHNOLOGY ORGANIZATIONS IN DELHI NATIONAL CAPITAL REGION
|
ANVESAK,ISSN: 0378-4568 (VOL 51 NO 01(XIX) | 2021 | NATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
| A STUDY ON EVALUATING THE EFFECTIVENESS OF TRAINING IN PUBLIC SECTOR BANK | (IJMR IUP) JOURNAL OF MANAGEMENT
(ISSN 0972-5342) |
2019 | INTERNATIONAL |
PEER REVIEWED UGC CARE LISTED
|
|
| EFFECT OF SPIRITUAL INTELLIGENCE ON EMPLOYEE MOTIVATION IN BANKING SECTOR
|
(IJMR IUP) JOURNAL OF MANAGEMENT
(ISBN:978-93-5346-477-6) |
2019 | INTERNATIONAL | PEER REVIEWED | |
| A STUDY ON NEW TRENDS AND PRACTICES IN TALENT ACQUISITION AND RETENTION
EMERGING TRENDS IN TECHNOLOGY, MANAGEMENT & COMMUNICATION
|
IIMT COLLEGE OF MANAGEMENT
ISBN: 9789386015747 |
2019 | NATIONAL | PEER REVIEWED | |
| RURAL ENTREPRENEURSHIP AND ORGANIC FARMING IN INDIA: PRESENT STATUS, CHALLENGES AND TECHNOLOGICAL BREAK THROUGH
|
ADVANCES IN ECONOMICS AND BUSINESS MANAGEMENT (AEBM) (2394-1545) | 2019 | NATIONAL | PEER REVIEWED | |
| DEVELOPING PROFESSIONAL THINKING AND SKILLS IN LEARNERS | NOLEGEIN JOURNAL OF ORGANIZATIONAL BEHAVIOR MANAGEMENT (2581-032X)
|
2019 | NATIONAL | PEER REVIEWED | |
| ESCAPE THROUGH CONSUMPTION | ABS INTERNATIONAL JOURNAL OF MANAGEMENT (ISSN 2319-684X)
|
2019 | INTERNATIONAL | PEER REVIEWED | |
| A STUDY OF IDENTIFICATION OF TRAINING NEEDS AND ITS IMPACT ON EFFECTIVENESS OF MIDDLE LEVEL BANK EMPLOYEES OF SBI
|
AIRO INTERNATIONAL RESEARCH JOURNAL
(VOLUME XVI, ISSN: 2320-3714) |
2018 | INTERNATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
| THE ROLE OF LEADERSHIP COMPITENCIES IN INNOVATION | MERI- JOURNAL OF MANAGEMENT AND IT (9742-093X)
|
2017 | NATIONAL |
PEER REVIEWED
|
|
| DR. KAVITA KHURANA | EFFECTIVE BRANDING IN A VUCA ENVIRONMENT | CONFERENCE PROCEEDINGS-INTERNATIONAL CONFERENCE ON IC-GATMC, IIMT
(ISBN 978-93-8601-574-7) |
2019 | NATIONAL | PEER REVIEWED |
| GREEN PRODUCTS AND CONSUMER BUYING BEHAVIOR | CONFERENCE PROCEEDINGS-INTERNATIONAL CONFERENCE ON IC-GATMC, IIMT
(ISBN 978-93-8601-574-7) |
2019 | NATIONAL | PEER REVIEWED | |
| THE INCREASING IMPORTANCE OF TECHNOLOGIES IN RETAIL SECTOR | INTERNATIONAL JOURNAL OF CIVIL ENGINEERING AND TECHNOLOGY (IJCIET) (0976-6308) | 2018 | INTERNATIONAL | PEER REVIEWED SCOPUS INDEXED
UGC APPROVED |
|
| MR. VINOD DHAR | STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMERS | GLOBAL INFORMATION AND BUSINESS STRATEGIES (978-93-5346-477-6) | 2019 | NATIONAL | PEER REVIEWED |
| NPAS IN PUBLIC SECTOR BANKS OF INDIA | NOLEGEIN JOURNAL OF LEADERSHIP AND STRATEGIC MANAGEMENT (ISSN: 2581-7779) VOL 2 ISSUE 2 | 2019 | NATIONAL | PEER REVIEWED
|
|
| MS. POORNIMA SINGH | TEMPORAL VARIATION AND GEOSPATIAL CLUSTERING OF DENGUE IN DELHI, INDIA 2015-2018 | BMJ OPEN
(ONLINE ISSN: 2044-6055) |
2020 | INTERNATIONAL |
SCOPUS INDEXED |
| GREEN PRODUCTS AND CONSUMER BUYING BEHAVIOR | CONFERENCE PROCEEDINGS-INTERNATIONAL CONFERENCE ON IC-GATMC , IIMT (ISBN 9789386015747) | 2019 | NATIONAL | PEER REVIEWED | |
| EFFECTIVE BRANDING IN VUCA WORLD | CONFERENCE PROCEEDINGS-INTERNATIONAL CONFERENCE ON IC-GATMC , IIMT (ISBN 9789386015747) | 2019 | NATIONAL | PEER REVIEWED | |
| HEALTH 4.0 | ABS INTERNATIONAL JOURNAL (2319-684X) | 2018 | INTERNATIONAL | PEER REVIEWED
|
|
| HEALTH AND E LEARNING
PART 1 |
AMLEE 2018
978-93-5270-490-3 |
2018 | NATIONAL | PEER REVIEWED
|
|
| HEALTH AND E LEARNING PART2 | AMLEE 2018
978-93-5270-490-3 |
2018 | NATIONAL | PEER REVIEWED
|
|
| MS. BUSHRA | A STUDY ON INVESTORS PERCEPTION TOWARDS MUTUAL FUNDS | ABS INTERNATIONAL JOURNAL OF MANAGEMENT | 2022 | INTERNATIONAL | PEER REVIEWED
|
| IMPACT OF GENDER, AGE AND LEVEL OF INCOME ON INVESTORS; BEHAVIOUR – AM EMPIRICAL STUDY | ICBF – 2022 PROCEEDINGS | 2022 | INTERNATIONAL | PEER REVIEWED
|
|
| ROLE OF BEHAVIORAL BIASES IN INVESTMENT DECISIONS | MDIM BUSINESS REVIEW | 2021 | INTERNATIONAL | PEER REVIEWED
|
|
| COGNITIVE BIASES OF INSTITUTIONAL INVESTORS | ABS INTERNATIONAL JOURNAL OF MANAGEMENT | 2021 | INTERNATIONAL | PEER REVIEWED
|
|
| MACROECONOMIC FACTORS AFFECTING CAPITAL MARKET-
WITH REFERENCE TO RECENT ECONOMIC SLOWDOWN |
ABS INTERNATIONAL JOURNAL OF MANAGEMENT (ISSN : 2319-684X) | 2020 | INTERNATIONAL | PEER REVIEWED | |
| EQUITY RESEARCH OF LARGE CAP COMPANIES OF INFRASTRUCTURE SECTOR LISTED ON NSE | ABS INTERNATIONAL JOURNAL OF MANAGEMENT (ISSN 2319-684X) | 2019 | INTERNATIONAL |
PEER REVIEWED |
|
| DEERMINANTS OF FII INVESTMENT IN INDIA | JOURNAL OF MANAGEMENT RESEARCH AND ANALYSIS (2394-2770) | 2018 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
|
IMPACT OF FINANCIAL INCLUSION ON ECONOMIC GROWTH – WITH SPECIAL REFERENCE TO BANKING SECTOR |
CONFERENCE PROCEEDINGS, NATIONAL CONFERENCE ON INTEGRATING INDIAN VALUES AND BUSINESS ETHICS FOR SUSTAINABLE BUSINESS DEVELOPMENT
(ISSN-2249-7382) |
2018 | NATIONAL | PEER REVIEWED | |
| AN EMPIRICAL STUDY ON INVESTORS’ BEHAVIOURAL
BIASES AND SECURITY MARKET
|
MANAGEMENT PERSPECTIVE, IILM (0975-0496) | 2017 | NATIONAL | PEER REVIEWED | |
| ROLE OF MICRO FINANCE IN WOMEN EMPOWERMENT – A REVIEW OF CASE STUDIES | CONFERENCE PROCEEDINGS , PARADIGM SHIFT IN WORLD ECONOMIES- OPPORTUNITIES AND CHALLENGES, 2017 (ISBN-978-1-63535-729-5) | 2017 | INTERNATIONAL | PEER REVIEWED | |
| DR. SWATI BHATIA
|
“HUMAN RESOURCE MANAGEMENT” | JAYALAKSHMI PUBLICATION, MADURAI, | 2022 | NATIONAL | PEER REVIEWED |
| “CROSS TRAINING AND ITS IMPACT ON EMPLOYEES IN MANUFACTURING INDUSTRY,” | ACADEMY OF MARKETING STUDIES JOURNAL (AMSJ) VOLUME 26 ISSUE 5 2022, | 2022 | INTERNATIONAL | ABDC JOURNAL,CATEGORY B | |
| ” MOBILE WORKPLACE LEARNING: ADOPTION & LEARNER ATTITUDES” | EMPIRICAL ECONOMIC LETTERS | 2022 | INTERNATIONAL | ABDC JOURNAL,
CATEGORY- C |
|
| ” HOW TO BUILD ORGANIZATION IMAGE: APPROACH, PROCESS & OUTCOMES”. | ABS INTERNATIONAL JOURNAL OF MANAGEMENT | 2021 | INTERNATIONAL | PEER REVIEWED | |
| EMPLOYEE TRAINING & DEVELOPMENT NEED AND SIGNIFICANCE: A REVIEW | JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY ISSN : 0972-7175 | 2021 | NATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
| PARADIGM SHIFT IN THE PERFORMANCE MANAGEMENT SYSTEM OF INFORMATION TECHNOLOGY ORGANIZATIONS IN DELHI NATIONAL CAPITAL REGION
|
ANVESAK, ISSN: 0378-4568 (VOL 51 NO 01(XIX) | 2021 | NATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
| TRAINING AND EMPLOYEE PERFORMANCE : EMPIRICAL STUDY ON DURGAPUR STEEL PLANT | PSYCHOLOGY AND EDUCATION (ISSN ONLINE : 0033-3077) |
2021 |
NATIONAL |
SCOPUS INDEXED
UGC CARE LISTED |
|
| AN EMPIRICAL ANALYSIS OF IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEES IN DURGAPUR STEEL PLANT | IITM JOURNAL OF BUSINESS STUDIES (JBS)
ISSN ONLINE: 2394-5028. ISSN PRINT: 2393-9451 |
2021 |
NATIONAL |
PEER REVIEWED UGC CARE LISTED | |
| IMPACT OF MANAGING TECHNOLOGY AND INNOVATION BASED BUSINESS
FOR ENTREPRENEURS |
ABS INTERNATIONAL JOURNAL OF MANAGEMENT (ISSN : 2319-684X) | 2020 | INTERNATIONAL | PEER REVIEWED | |
| “TRAINING AND DEVELOPMENT AND ITS IMPACT EMPLOYEE AND ORGANIZATIONAL PERFORMANCE: A REVIEW”. |
SAMBODHI JOURNAL (5.80) (ISSN : 2249-6661) |
2020 |
NATIONAL |
PEER REVIEWED UGC CARE LISTED | |
| “THE IMPACT OF MID-LEVEL MANAGEMENT TRAINING PROGRAMS ON ORGANIZATIONAL CULTURE AND PRODUCTIVITY: AN EMPIRICAL STUDY” |
INTERNATIONAL JOURNAL OF MANAGEMENT (IJM), CALCULATED BY GISI (10.1471) |
2020 |
INTERNATIONAL |
SCOPUS INDEXED UGC CARE LISTED |
|
|
LEADERSHIP AND COMPETENCY FOR HUMAN CAPITAL DEVELOPMENT |
OUR HERITAGE (4.912)
UGC CARE APPROVED –INDEXED AND REFEREED JOURNAL ISSN: 0474-9030
|
2020 | INTERNATIONAL |
PEER REVIEWED |
|
| A FACTOR ANALYTICAL STUDY: ORGANIZATIONAL CLIMATE AND EMPLOYEE ENGAGEMENT IN IT SECTOR IN NATIONAL CAPITAL REGION | THINK INDIA QUARTERLY JOURNAL (6.2)
ISSN:0971-1260 UGC CARE APPROVED – INTERNATIONAL INDEXED AND REFEREED JOURNAL |
2019 | INTERNATIONAL |
PEER REVIEWED |
|
| COMPETENCY MODELS FOR TRAINING & DEVELOPMENT : A REVIEW | IITM JOURNAL OF BUSINESS STUDIES (JBS)
ISSN 2393-9451 |
2019 | NATIONAL |
PEER REVIEWED |
|
| THE ROLE OF DIGITALIZATION, TRAINING AND LEARNING IN INDIAN SME’S FOR CREATING SUSTAINABILITY. | INTERNATIONAL JOURNAL OF MANAGEMENT, IT & ENGINEERING (IJMIE) (7.119)
ISSN: 2249-0558 ON
|
2019 | INTERNATIONAL |
PEER REVIEWED |
|
| TALENT INTELLIGENCE AND UNIVERSAL EMPLOYMENT | PUBLISHED IN CPJ GLOBAL REVIEW – A NATIONAL JOURNAL OF CPJ-CHS & SCHOOL OF LAW
ISSN NO. 0975-1874 |
2018 | NATIONAL |
PEER REVIEWED |
|
| MS. SHIPRA SHRIVASTAVA | “CROSS TRAINING AND ITS IMPACT ON EMPLOYEES IN MANUFACTURING INDUSTRY,” | ACADEMY OF MARKETING STUDIES JOURNAL (AMSJ) VOLUME 26 ISSUE 5 2022, | 2022 | INTERNATIONAL | ABDC JOURNAL,CATEGORY B |
| ” HOW TO BUILD ORGANIZATION IMAGE: APPROACH, PROCESS & OUTCOMES”. | ABS INTERNATIONAL JOURNAL OF MANAGEMENT | 2021 | INTERNATIONAL |
PEER REVIEWED |
|
| AN EMPIRICAL ANALYSIS OF IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEES IN DURGAPUR STEEL PLANT | IITM JOURNAL OF BUSINESS STUDIES (JBS)
(UNDER PUBLICATION) ISSN ONLINE: 2394-5028. ISSN PRINT: 2393-9451 |
2021 |
NATIONAL |
PEER REVIEWED UGC CARE LISTED | |
| EMPLOYEE TRAINING & DEVELOPMENT NEED AND SIGNIFICANCE: A REVIEW | JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY ISSN : 0972-7175 | 2021 | NATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
| PARADIGM SHIFT IN THE PERFORMANCE MANAGEMENT SYSTEM OF INFORMATION TECHNOLOGY ORGANIZATIONS IN DELHI NATIONAL CAPITAL REGION
|
ANVESAK,ISSN: 0378-4568 (VOL 51 NO 01(XIX) | 2021 | NATIONAL | PEER REVIEWED UGC CARE LISTED
|
|
|
IMPACT OF WOMEN LEADERSHIP STYLE ON ORGANIZATIONAL PERFORMANCE WITH SPECIAL REFERENCE TO INDIAN WOMEN ENTREPRENEURS
|
JOURNAL OF RESEARCH IN MANAGEMENT & SOCIAL SCIENCE’- UGC APPROVED
ISSN: 2322 – 0899 |
2018 | INTERNATIONAL | PEER REVIEWED | |
| MR. ASHISH | THE SOCIAL ENVIRONMENTAL IMPACT OF SHIP BREAKING BUSINESS: AN ANALYSIS OF WORLD’S LARGEST PORT ALONG, INDIA | INTERNATIONAL JOURNAL OF CREATIVE RESEARCH AND THOUGHTS
(ISSN: 2320-2882) |
2020 | INTERNATIONAL |
PEER REVIEWED |
| A COMPARATIVE STUDY ON J.S.VERMA COMMITTEEREPORT AND THE CRIMINAL LAW (AMENDMENT) ACT 2013 : THE JOURNEY AHEAD | LEX ET SOCIETATIS CONTEMPORARY LEGAL ISSUES
(ISBN: 9789387910065) |
2018 | NATIONAL |
PEER REVIEWED |
|
| MS. PREETA RAJIV SIVARAMAN | SEGMENTATION OF CONSUMERS USING UNSUPERVISED LEARNING | ABS INTERNATIONAL JOURNAL OF MANAGEMENT | 2021 | INTERNATIONAL |
PEER REVIEWED |
| BIG DATA ANALYSIS FOR ONLINE EDUCATION | ELEMENTARY EDUCATION ONLINE
ISSN: 1305-3515 (UNDER PUBLICATION) |
2021 | INTERNATIONAL | PEER REVIEWED SCOPUS INDEXED | |
| BITCOIN – AN EPHEMERAL LINGUISTIC APPRAISAL | INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY
ISSN: 2005-4238 (PRINT) |
2020 | INTERNATIONAL | PEER REVIEWED SCOPUS INDEXED | |
| BIG DATA ANALYTICS IN HIGHER EDUCATION AND APPLICATION OF CROWD SOURCING | JOURNAL OF EMERGING TECHNOLOGIES AND INNOVATIVE RESEARCH(JETIR)
ISSN: 2349-5165 |
2019 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
| MS. SHRUTI PANDEY | CINEMA AND SOCIAL TRANSFORMATION | “INTERNATIONAL CONFERENCE AS A GLOBAL PLATFORM FOR INDUSTRY-ACADEMIA INTERFACE: A STUDY OF FOUR EDITIONS OF ICAN”. | 2021 | INTERNATIONAL | PEER REVIEWED UGC APPROVED |
| MR. SUMIT RASTOGI | HOW SEO AND SEM INCREASE THE SALES OF A BUSINESS | INTERNATIONAL JOURNAL OF ALL RESEARCH EDUCATION AND SCIENTIFIC METHODS (IJARESM), | 2022 | INTERNATIONAL | PEER REVIEWED UGC APPROVED |
| IPP IMPROVEMENT AT PRIMARY AND SECONDARY SORTING STATION IN FLIPKART | INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT (IJSREM) | 2022 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
| THE IMPACT OF MOTIVATION PROGRAMS ON EMPLOYEES PERFORMANCE | INTERNATIONAL JOURNAL OF ALL RESEARCH EDUCATION AND SCIENTIFIC METHODS (IJARESM), | 2022 | INTERNATIONAL | PEER REVIEWED UGC APPROVED | |
| DR. NEELAM SHEOLIHA | A CONCEPTUAL ANALYSIS ON THE IMPACT OF INTERNET OF THINGS (IOT) TOWARDS ON DIGITAL MARKETING TRANSFORMATION
|
IEEE EXPLORE | 2022 | INTERNATIONAL | SCOPUS INDEXED |
| AN OVERVIEW OF EXPLORING POTENTIAL OF AI APPROACHES IN DIGITAL MARKETING | THE BRITISH JOURNAL OF ADMINISTRATIVE MANAGEMENT | 2022 | INTERNATIONAL | ABDC – C CATEGORY | |
| AN INTEGRATED ARTIFICIAL INTELLIGENCE FRAMEWORK FOR KNOWLEDGE PRODUCTION AND B2B MARKETING RATIONAL ANALYSIS FOR ENHANCING BUSINESS PERFORMANCE
|
ELSEVIER PUBLISHING | 2021 | INTERNATIONAL | SCOPUS INDEXED | |
| DR. MANISH SINGH | A STUDY ON GROWTH OF CUSTOMER RELATIONSHIP MANAGEMENT | INTERNATIONAL JOURNAL FOR RESEARCH IN ENGINEERING APPLICATION & MANAGEMENT (IJREAM) | 2022 | INTERNATIONAL | SCOPUS INDEXED |