Know The Art of Management

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Broadly speaking, “Management” is the act of administration of an organization, whether it is a business, a not-for-profit organization, or a government body. It includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources – […]



Why CAT is important for MBA / PGDM Admissions?

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The Common Admission Test – better known as, CAT – is one of the biggest and most popular entrance tests for management courses. Students and professionals who wish to study in a top business school generally prepare for this exam. A good score in CAT exam helps them to secure a seat in a reputed B-school for […]


Benefits of PGDM & How It Can Help Boost Your Career

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Nowadays, students face a lot of difficulty and confusion regarding choosing the right post-graduation program for themselves. The value of a simple graduation degree has been continuously on the decline for the past few years and so, a meaningful post-graduation is required to distinguish yourself from the crowd. Therefore, students must make an informed decision […]



What exactly is a Startup Incubator?

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As more people have been creating their own businesses as part of the tech startup craze, the number of startup incubators has also increased worldwide. According to a recent study, the US is home to over 1,000 incubators. But, what exactly is a startup incubator? Read on for an explanation. Startup Incubators, Defined By definition, a startup […]


PROF. PHILIP KOTLER – “The Father of Marketing” – presents a most insightful Live Session on “COVID Impact: Marketing Strategies for New Normal” for ABS PGDM Students!

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“The Father of Modern Marketing” and “The World’s Foremost Expert on the Strategic Practice Of Marketing” – PROF. PHILIP KOTLER – presented a most insightful live webinar session on the topic “COVID Impact: Marketing Strategies for New Normal” for PGDM students & aspirants of Asian Business School (ABS) on Saturday, 26th September 2020 at 4:30 […]


How Learning Has Been Rebooted in Higher Management Education

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Higher management education has witnessed a radical transformation in a matter of months due to the COVID 19 pandemic. Technology in the education sector has become an intrinsic part of the new normal. This paradigm shift in the education sector has boosted the overall learning process. For management students, online learning has made them wonder about the […]



In Conversation with the Father of Modern Marketing Philip Kotler – An Interactive Session for PGDM & MBA Students

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Asian Business School (ABS) is proud to announce a Live Interactive session with “the father of modern marketing” and “the world’s foremost expert on the strategic practice of marketing”, Philip Kotler, for all PGDM students and aspirants on Saturday, 26th September 2020 at 4:30 pm (IST). In the field of marketing, Philip Kotler has distinguished […]