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Broadly speaking, “Management” is the act of administration of an organization, whether it is a business, a not-for-profit organization, or a government body. It includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources – […]

Jack Canfield – the American author, motivational speaker, corporate trainer, and entrepreneur – gave this success formula in a simple format that has been known to humans for centuries: E+R=O Events + Responses = Outcome This is perhaps most relevant today in our Fight and Survival from the Coronavirus and also to MBA/PGDM students to save […]

The Common Admission Test – better known as, CAT – is one of the biggest and most popular entrance tests for management courses. Students and professionals who wish to study in a top business school generally prepare for this exam. A good score in CAT exam helps them to secure a seat in a reputed B-school for […]

Nowadays, students face a lot of difficulty and confusion regarding choosing the right post-graduation program for themselves. The value of a simple graduation degree has been continuously on the decline for the past few years and so, a meaningful post-graduation is required to distinguish yourself from the crowd. Therefore, students must make an informed decision […]

Job interviews can be stressful. Of course, landing the right job could define your career. However, our take is that an interview should not be an interrogation. We suggest that students should take an interview as two-way communication, the objective of which should be to find out how fit they are for a role. Having […]

As more people have been creating their own businesses as part of the tech startup craze, the number of startup incubators has also increased worldwide. According to a recent study, the US is home to over 1,000 incubators. But, what exactly is a startup incubator? Read on for an explanation. Startup Incubators, Defined By definition, a startup […]

“The Father of Modern Marketing” and “The World’s Foremost Expert on the Strategic Practice Of Marketing” – PROF. PHILIP KOTLER – presented a most insightful live webinar session on the topic “COVID Impact: Marketing Strategies for New Normal” for PGDM students & aspirants of Asian Business School (ABS) on Saturday, 26th September 2020 at 4:30 […]

Higher management education has witnessed a radical transformation in a matter of months due to the COVID 19 pandemic. Technology in the education sector has become an intrinsic part of the new normal. This paradigm shift in the education sector has boosted the overall learning process. For management students, online learning has made them wonder about the […]

Owing to the COVID-19 pandemic that originated in Wuhan, China, the world is facing a major existential crisis today. This virus has led to massive destruction and deterioration of resources across the world. It poses the biggest threat to humanity as the number of deaths is increasing at a rapid pace each day. The Governments of all […]