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Republic Day Celebration

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Utsav and Gnosis, two of the prominent clubs of Asian Business School organized the Republic Day Celebration on 25th January 2024. The event was to mark the occasion of Republic Day as India entered into the 75th year of declaring itself as a democratic and republic nation. As part of this mighty and glorious nation […]



Asian Business School held its highly-vetted 11th International Conference

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Asian Business School held its highly-vetted 11th International Conference on “Changing Dynamics of Global Education” in collaboration with Northern University Bangladesh (NUB) on 11th & 12th December 2023 Monday – Tuesday in Noida, India with great success. The event was smoothly coordinated by the Research & Development (R&D) Cell of Asian Business School that operates […]


Steal The Show

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Steal the Show: Hunt for the Master of Ceremony was presented by the NDLI Club and the Gnosis Club of Asian Business School on November 24, 2023. At the occasion, the students had the opportunity to demonstrate their skills as hosts of both official and casual events that take place at the institution. It was […]


Markent

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The Marketing Club of Asian Business School, hosted the MARKENT in collaboration with the EDIC club of ABS on Thursday, November 9th, 2023, at its campus located in Noida. The event was structured in the format of a traditional fair. During this activity, the students engaged in group work, with each group consisting of 3 […]


Promulgare 2023 – National Case Analysis Competition

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Research and Development Cell of Asian Business School, Noida organized Promulgare – National Case Analysis Competition in collaboration with AIMS-Atharva Institute of Management Studies, Mumbai on Wednesday, 1st November 2023 for the students from all colleges / universities Pan India to display their analytical skills and critical thinking abilities blended with effective presentation style. PROMULGARE […]


Guest lecture by Dr. Augusto Lopez Claros

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Asian Business School hosted a guest lecture on 30th Oct 23 featuring Dr. Augusto Lopez-Claros, the Executive Director and Chair of the Global Governance Forum, who brings with him a wealth of experience as an international economist, having dedicated over three decades to various international organizations, notably the World Bank. During the 2018/2019 academic years, […]


Workshop on BMC & Business Plan Format by Ms. Shipra Shrivastava

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Ms. Shipra Shrivastava – Program Convener & Assistant Professor Asian Business School, have conducted an instructive and practical workshop centered around the Business Model Canvas (BMC) on October 28, 2023. The Business Model Canvas, popularized by Alexander Osterwalder and Yves Pigneur, is a visual framework that allows businesses to comprehensively plan and design their strategies. […]


Movie Based Pedagogy: Learning Marketing through the Movie ‘Rocket Singh Salesman of the year’

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Movie based pedagogy has been a much recognised tool for the learning experience enhancement of students worldwide. This pedagogy refers to the use of films as educational tools in the teaching and learning process. Incorporating movies into education can have several benefits and contribute to a more engaging and effective learning experience. Here are some […]