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The Corporate Resource Cell (CRC) at Asian Business School in association with GTM Builders & Promoters Ltd. is conducting a National Marketing Workshop of PGDM students from 15th – 17th August 2014.

The workshop focus towards developing the marketing skills and providing platform to the students for understanding the current real estate sector scenario, technical aspects, customer handling & sales procedures. This operational workout is an excellent platform wherein students would directly interact with the customers, understanding their requirements and offering them with the best suited product. This will not only help students in improving their interpersonal skills but also to boost their confidence.

As a part of training, an extensive session was taken by the GTM senior officials wherein Mr. Tushar Kumar, Chairman & MD; Mr. Vipul Gossain, Executive Director (Sales) and Ms. Ramon Lamba wherein students were given the detailed knowledge of GTM projects, schemes & customer benefits. They were also trained on marketing skills, preparing customer reports & customer handling. Prof. Sandeep Marwah, President, Asian Education Group & Dr. Lalitya Vir Srivastava, Director, ABS were also present at this occasion. Prof. Marwah highly appreciated this effort and encouraged students to perform at their best & come up as best management professional. He mentioned such projects are an exceptional opportunity for them to understand the how-about and challenges of the market. This gives a clear picture to the candidate about the challenges and key focus areas. Dr. Srivastava further encouraged students to have a go getter attitude. He congratulated students for being selected for this project and motivated them to follow the 3 days training with discipline and dedication. He also mentioned that marketing is the backbone of any organization and a good marketing professional is responsible for the future of the product. He emphasized on acquiring the best marketing skills, learn the marketing strategies and best practices from GTM team during the training.

The onsite training is scheduled between 15th – 17th August 2014; ABS congratulates & wishes good luck to each one them.