Posted on

In Conversation with the Father of Modern Marketing Philip Kotler – An Interactive Session for PGDM & MBA Students

Asian Business School (ABS) is proud to announce a Live Interactive session with “the father of modern marketing” and “the world’s foremost expert on the strategic practice of marketing”, Philip Kotler, for all PGDM students and aspirants on Saturday, 26th September 2020 at 4:30 pm (IST).

In the field of marketing, Philip Kotler has distinguished himself on many levels. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the world’s most recognized corporate brands. He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.” He has consulted for companies including IBM, General Electric, AT&T, Honeywell, Bank of America, and Merck in the areas of marketing strategy and planning, marketing organization and international marketing.

This will be a great opportunity for the PGDM/MBA students as every marketer and business student looks up to him.

Since this WEBINAR will be a closed session, students need to register for the same. In order to attend the session, register here: https://forms.gle/CX6gjL8GZTw8TKQ89