Asian Business School’s Faculty Exchange Program was an enriching experience designed to promote international collaboration, knowledge sharing, and cultural exchange among academics. We were privileged to have Ms. Katherine Boxall from London’s Istituto Marangoni with us. Katherine currently serves as the Postgraduate Programme Leader for the Institute. She began a career in advertising, managing accounts for prominent brands including Harvey Nichols, Oxo Tower, Schuh, BMW, Mercedes, Audi, and other significant blue chip and fast-moving consumer goods corporations. After working in advertising, Katherine transitioned to global marketing communications at IBM before entering the higher education industry.
Katherine’s career in education began in London with the development of a prestigious Fashion Management and Marketing program. Her years of developing innovative curricula and teaching in the fields of Fashion Business and Creative Business, Management, and Marketing culminated in the founding of the Business School for the Creative Industries.
Katherine embarked on her educational path by spearheading the creation of a highly acclaimed Fashion Management & Marketing program in London. The individual’s extensive experience in developing innovative curricula and instructing in the fields of Fashion Business and Creative Business, Management, and Marketing led to the creation of the Business School for the Creative Industries.
Katherine’s expertise as an external fashion business counselor is highly sought after by numerous organisations. The individual in question fulfils the role of an external Examiner for esteemed universities such as Glasgow Caledonian University and Goldsmiths. Since 2012, she has been recognized as a Fellow of the Higher Education Academy, which serves to emphasize her commitment and accomplishments in the field of higher education.
At ABS, Ms. Katherine conducted sessions for students in the first and second year. During these sessions, she facilitated skill and team building exercises and provided information on various topics including the dynamic market environment, collaboration, innovation and creativity, brand management, strategic management and leadership, and consumer behavior. The workshops proved to be highly interesting and enriched with valuable insights for the students, eliciting an overwhelmingly positive response from them towards the guest academics.