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Mr. Vishwajeet Parashar
Sr. Vice President-Marketing
Bajaj Capital Ltd
Date of Visit: 26th July 2012


Mr. Vishwajeet Parashar is the Senior Vice President and Head – Marketing at Bajaj Capital. In his role, he has been responsible for formulating the marketing strategy of the firm innovatively, which has successfully resulted in winning new clients and retaining the existing ones in the organization. He also played an important role in expanding the distribution reach of Bajaj Capital from 20 offices earlier to around 200 now.

Mr. Parashar has over 12 years of diverse strategic marketing experience. In the last few years, he has played a siginificant role in increasing the brand visibility of Bajaj Capital across the masses by planning, implementing and supervising various brand campaigns. Under his guidance, the company has won various category awards and recognition nationally like Great Places to Work (2008 and 2009) and ‘Best Financial Advisor – Retail’Award for 2009 and 2011 by CNBC TV18. Apart from being a post graduate in marketing, Mr. Parashar is also a Certified Financial Planner. He has also been interacting with the key electronic and print media on a regular basis.

On 26th July 2012. He delivered a lecture on “Best Practices in Indian Financial Sector for Sustainable Growth”. He talked about importance of basic concepts of financial market. He discussed about the most volatile market that is operating in the financial sector today and how one should act and react to it. He also guided the students for their future endeavor of life in the financial sector. The lecture helped the students to have a better horizon of the financial market.