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Asianites had the privilege to meet the stalwart of Indian corporate, Ms. Anisha Motwani. They met her at AIMA on 20th April, 2016. She interacted with them and gave them useful insight on her book “Storm the Norm – Untold Stories of 20 Brands That Did It Best.”

Ms. Anisha Motwani is a multifaceted personality – an author, a business strategist, a speaker and a columnist. The book has stories of inspiring Indian businesses and brands that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.

The author recently introduced the concept of her innovative business model at Foresight & Trends – FT15, Los Angeles and NASSCOM Conclave where it was received with a lot of enthusiasm. There has also been a lot of positive buzz around the book – good reviews and enthusiastic media coverage. She has been awarded nationally and internationally for her contribution to the management field.

Asianites were overwhelmed to meet an inspiring personality like Ms. Anisha Motwani and understood the nuances of brand creation and various business strategies. The interaction with her will surely prove to be a turning point in the lives of the young budding managers.