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Anmol Biscuits is a prominent Biscuit Manufacturing Company of India. Formed in 1994, Anmol is the fastest growing manufacturer of biscuits in India. Headquartered at Kolkata, the company operates with an all-India sales network of 600,000 retailers and 3,000 distribution channels.

Anmol seeks to evolve as one of the most trusted and responsible brand leaders in the packaged food industry through continuous improvement, driven by integrity, teamwork, and innovation with a dedicated commitment to the society and the environment. Today, taste, nutrition, hygienic standards, and acceptable price define the Anmol brand promise. Anmol always looks forward to fulfill the aspirations with a global approach and delivers viable returns to the society, consumers and its stakeholders.

An industrial visit for PGDM 2014 batch students was scheduled on Thursday, 22nd Sep 2014 at their Greater Noida plant. It was a great learning experience for students as they learnt about Anmol’s product range, marketing strategies, quality assurance, distribution channels, market share in the food industry and production process.