Asian Business School (ABS) would be organizing a Live Interactive session with none other than Dr. DAVID AAKER – hailed as the “FATHER OF MODERN BRANDING”– for all PGDM /MBA students and aspirants on Friday, 29th January 2021 at 10:00 am under its “Leadership & Entrepreneurial Aspiration Development (LEAD) Program”!
Dr. David Allen Aaker is an American Organizational Theorist, an active Branding Consultant, Professor Emeritus at the Haas School of Business, UC Berkeley, and revered speaker and thought leader. He presently serves as Vice-Chairman at Prophet, a global growth consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model, and has received numerous awards for his contributions to the science of marketing.
Needless to say, this will be a great opportunity for PGDM/MBA students to learn their most important lessons on the all so important field of ‘Branding’ from the master himself!
ABS will also be running a contest specifically for MBA/PGDM aspirants named “Ask Aaker”, wherein 3 best questions will win the famous book “Aaker on Branding: 20 Principles that Drive Success” as a prize and the winners will get an opportunity to put the question directly to Dr. Aaker on the day of the webinar!
All MBA/PGDM aspirants, however, will get an opportunity to attend the free Dr. DAVID AAKER webinar!
So, stay tuned for some announcements soon!