Category Archive for ‘Academic’

Research Activity @ ABS

From Obama’s success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the

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Digital Marketing

“As global competition intensifies, an organization’s performance and strategic positioning will become more dependent upon its ability to successfully exploit information technologies.” DOHERTY AND ELLISCHADWICK

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Workshop on Marketing @ Asian Business School

<style=”text-align:center;”>If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding

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