The students had studied the ‘Food and Beverages Industry’ in Production and Operations. To understand and gain first-hand experience on “Supply Chain” and “Quality Assurance” a visit was planned to ‘Mother Dairy’ on 20th April 2012 for 3rd Trimester students of PGDM. The students were made to understand the competitive marketing strategy in milk industry by taking the examples of Amul & Mother Dairy.