Research Activity @ ABS
From Obama’s success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence […]
Digital Marketing
“As global competition intensifies, an organization’s performance and strategic positioning will become more dependent upon its ability to successfully exploit information technologies.” DOHERTY AND ELLISCHADWICK Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective […]
Workshop on Marketing @ Asian Business School
<style=”text-align:center;”>If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. According to […]
Asianites at the CII Conference – RUBTECH 2015
Asianites checked in at Hotel Lalit, Barakhamba Road, New Delhi to be a part of CII conference – RUBTECH 2015. The theme of the Conference is “Challenges and Opportunities of Globalisation.” This two days conference on 27th and 28th August will have the leading players of rubber industries from India, Germany and Russia demonstrating their […]
WORKSHOP ON EXCEL @ ASIAN BUSINESS SCHOOL, NOIDA
A series of workshops on EXCEL are being organized in ABS with a view to give an edge to the PGDM students and horn their IT skills and make them corporate ready. This work shop is being conducted by our experienced in house faculty Mr. Brijesh Singh, Assistant Professor IT. This three day workshop (August […]
Student Speak: An interactive session with the Summer Internship Program Achievers
A summer internship is a critical step in the process of learning for a student enabling them to enhance their credentials, and landing a full time job. Employers generally view internship programs as the best path for hiring entry level candidates. Not only do you gain valuable understanding of the specialization you undertake, it also […]
Importance of Group Discussion in a Screening Process
Why do employers conduct group discussions? What is the need to conduct a group discussion when a candidate may have appeared for an aptitude test? What does a company expect from its employees? The answer is simple. Teamwork and interpersonal skills, communication, leadership, assertiveness, flexibility, reasoning ability and out of the box thinking, etc., reflect […]
Presentation of Research Papers by the students of Asian Business School in International Conference “I CODE 2015” – “Digitization of Economy”
In the 3RD International Conference “I-CODE-2015” – “Digitization Of Economy” organized by the Research & Development Cell of Asian Business School on 1st August 2015, the Students of Asian Business School (ABS) submitted 5 Research Papers, out of which the following 3 papers were presented in the Conference by the students of ABS: Digitization of […]
International Conference on Digitization of Economy
The 3RD International Conference “ I-CODE-2015” – “Digitization Of Economy” organized by the Research & Development Cell of Asian Business School on the 1st of August brought together leading experts from the industry and the conference proved to be an excellent opportunity for networking and sharing experiences and opinions on the Digitization of Economy. The […]
CRC activity @ Asian Business School
In today’s dynamic and progressive environment, the foremost question that rises in the minds of many young aspirants is “How can my institution help me progress in my career?” The Corporate Resource Cell at Asian Business School plays a very important and key role in guiding the students for a successful career. The CRC department […]
Asianites @Madame Tussauds Wax Museum
Madame Tussauds is a major tourist attraction in London, displaying waxworks. Madame Tussauds wax museum has now grown to become a major tourist attraction in London, incorporating (until 2010) the London Planetarium in its west wing. Today’s wax figures at Tussauds include historical and royal figures, film stars, sports stars and famous murderers. The attraction’s […]
Who is an Entrepreneur?
What is entrepreneurship? The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses. An entrepreneur supplies risk capital as a risk taker, and monitors and controls the business activities. […]
Inside the Campus@ Oxford Business College, UK
Oxford Business College is an independent education and training establishment specializing in a range of higher level business management courses, offering those embarking on their careers an alternative route to a degree, postgraduate or professional qualification. Situated in the centre of Oxford, it is in a perfect position for its students to enjoy all the […]
Asianites at Oxford Business College, UK
International Business refers to all the business activities which involve cross border transaction of goods, services, resources, etc. between nations. The knowledge of International Business focuses on strategic planning for international operations and provides an in-depth understanding of the organizational capabilities required for international operations, including specialized functions such as international marketing, finance and human […]
A Day in London
At Asian Business School, we believe in learning through experience and exploration. With the PGDM 2013-15 batch nearing the end of their educational tour, below are fun facts regarding some of the attractions visited by the students: The London Eye is a giant Ferris wheel on the South Bank of the River Thames in London. […]
Sadhbhawna Diwas Celebration @ Asian Business School
I take this solemn pledge that I will work for the emotional oneness and harmony of all the people of India regardless of caste, region, religion or language. I further pledge that I shall resolve all differences among us through dialogue and constitutional means without resorting to violence. The Birth Anniversary of late Prime Minister […]
Pre-independence Day Celebration
On the 14th of August 2015, a pre-independence day celebration was held at Asian Business School. A host of activities were lined up to commemorate this day beginning with a rangoli competition, when one could not deny the dexterity with which colours and ideas were brought to life on the floors of the central hall. […]
Workshop on Emotional Intelligence @ Asian Business School
When the Harvard Business Review published an article on Emotional Intelligence, it attracted a higher percentage of readers than any other article published in that periodical in the last 40 years. When the CEO of Johnson & Johnson read that article, he was so impressed that he had copies sent out to the 400 top […]
Project Presentation @ Oxford Business College, UK
A presentation is a means of communication which can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. Presenting information clearly and effectively is a key skill […]
Asianites @ The London Eye
The London Eye is a giant Ferris wheel on the South Bank of the River Thames in London. Also known as the Millennium Wheel, the entire structure is 135 metres (443 ft) tall and the wheel has a diameter of 120 metres (394 ft). When erected in 1999, it was the world’s tallest Ferris wheel. […]
Importance of Group Discussion in a Screening Process
Why do employers conduct group discussions? What is the need to conduct a group discussion when a candidate may have appeared for an aptitude test? What does a company expect from its employees? The answer is simple. Teamwork and interpersonal skills, communication, leadership, assertiveness, flexibility, reasoning ability and out of the box thinking, etc., reflect […]