Programme Objectives :
This Diploma would enable students to understand how to use the internet as an effective marketing channel. It enables students to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.
Programme Learning Outcomes :
- Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of a marketing strategy plan.
- Create and effectively manage social media, display, search marketing, online advertising and marketing campaigns.
- Drive new visitor traffic to a web site while improving online conversion rates.
- Understand how digital marketing can help grow a business, domestically and internationally.
- Create and develop effective and targeted email marketing campaigns that aligns with business goals
- Identify various online applications and resources that can help build effective and profitable web sites.
- Measure and analyse the visitor traffic to a website to continuously develop and improve digital marketing.
Discover how to best develop and retain customers.