Research and development cell of Asian business school organized Faculty Development program on Case Writing on 22nd July, 2017. Case study approach has been widely recognized as one of the best teaching methodology in management education by the academicians and the practitioners throughout the world. Asian Business School has taken this step to help educators, trainers and interested research scholars to develop case studies on real life business situations. The workshop was attended by more than 40 participants having different profiles like research scholars, doctoral students and faculty from different institutes.
Makhmoor Bashir a Quintessential academician in the area of Strategic Management was the resource person of the program.. He is a management graduate from the prestigious Graduate School of Management, Kuala -Lumpur, Malaysia. He is a prolific writer and authority on case writing. He has published cases on Uber, Xiaomi, SpiceJet, Connect Broadband, Airbnb, Zenefits etc. His Case study on Uber circulated & published by Indian Journal of Marketing, has received more than 4000 views and is among the top 5 articles of the journal among the last 47 volumes.
The program was well received by the participants.