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STUDENTS OF ASIAN EDUCATION GROUP ATTENDED INTERACTIVE SESSION ON “BUILDING LUXURY BRANDS” IN AIMA

Asian Education Group believes in enriching its students and keeping them abreast with the latest development happening in the arena of management. The corporate world is experiencing a paradigm shift in providing avenues for aggressive and innovative marketing strategies which will create demand in both national and global market. The essential tool which can make it happen is “by building brands.” Hence it is paramount that the student of management should be aware regarding the essential components required for building brands. In order to fulfill this aim, our students of BBA attended an interactive session on “Building Luxury Brands” in AIMA on December 8, 2015. This interactive session was held by Ms. Ritu Beri, the famous International Fashion Designer and President, the Luxury League. Ms. Sylvie Polette, the French Luxury Consultant, with 25 years of experience in fashion and luxury industry, was also there to conduct master class on creating luxury products and building brands. The students of BBA took active interest in the interactive session and demonstrated their zeal and zest for knowledge of branding and its advantages in the question answer session which was conducted by Ms. Ritu Beri. Our student of BBA, Himanshu Sharma was applauded for asking the best question during the session.

HAPPY LEARNING GUYS!!!

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