Dr. Sarmistha Sarma
Dr. Sarmistha Sarma is a Professor, Consultant, Author, Editor and a Columnist. Presently she is Professor of Marketing (Department of Management) at Asian Business School. She is a Subject Matter Expert to Tata Consultancy Services since 2018. She had a popular column in Dainik Bhaskar named “Shabdarth” brought out in Hindi, Marathi and Gujarati. She has authored 5 books in various domains of Marketing and is presently Chief Adviser of IITM Journal of Business Studies (JBS) a UGC Care Listed Journal. She is on the editorial advisory board of Ecoforum Journal in Romania actively promoting research in business management globally.
Along with all these roles she is associated with National Council of Educational Research and Training (NCERT) as a teacher trainer and was a member of the team that designed all India Teacher Training Manual. She has also been a member for designing Global Supply Chain Management course for IGNOU, MBA Programme. She is empanelled as a PhD research guide with All India management Association (AIMA). She has been e-content evaluator for Assam for the Commerce stream standard 11th and 12th for Central Institute of Educational Technology (CIET), New Delhi and also a reviewer for Vocational Education textbooks of standard 11th and 12th for the Pandit Sunderlal Sharma Central Institute of Vocational Education (PSSCIVE) a constituent unit of National Council of Educational Research and Training (NCERT) under the Ministry of Education (MoE), Government of India.