Dr. Rachita Kapoor Bhasin
Dr. Rachita Kapoor Bhasin is working as an Assistant Professor at Asian Business School. She is a PhD in marketing, along with possessing a Master of Commerce degree from Jamia Millia Islamia and is a commerce graduate from University of Delhi. Dr. Bhasin’s research interests are focused towards green initiatives with regards to consumer behavior and preferences and environmental awareness. She has published multiple research papers and articles in prestigious international and national management journals and has also presented her research on various seminars and conferences both at national and international level.