The discipline of Marketing Management has acquired a central role in shaping business competitiveness in an interconnected world. Rapid globalization, digital transformation and evolving consumer expectations have redefined the way organizations design strategies and engage with markets. At Asian Business School (ABS), Noida, the PGDM in Marketing specialization stands at the forefront of this evolution, offering a robust and forward-looking program that blends academic rigor, industry alignment, and experiential learning.
The marketing specialization at ABS is designed not only to impart knowledge but also to develop strategic thinkers, innovative brand builders and responsible leaders. Students begin with foundational courses such as consumer behavior, marketing strategy, and market research, which create a strong conceptual base. Building on this, the curriculum extends to advanced and applied subjects including Product and Brand Management, Integrated Marketing Communication, Business Analytics, Digital Marketing, Rural Marketing, and International Marketing. This wide-ranging portfolio ensures that graduates are equipped with both the analytical depth and creative agility to excel across domains such as B2B, B2C, services, retail, advertising and e-commerce.
At ABS, learning is not confined to the classroom. Through case studies, live projects, applied research and internships, students gain practical insights into the complexities of modern markets. This blend of conceptual clarity and experiential exposure nurtures professionals who can analyze trends, anticipate consumer needs and create sustainable business value. A unique emphasis is also placed on ethics and responsibility in marketing, enabling ABS graduates to align profitability with social and environmental considerations.
A distinctive feature of marketing at ABS is the presence of its dynamic Marketing Club, Marketos, which serves as a vibrant platform for applied learning. Marketos organizes national-level branding competitions, workshops, guest lectures and innovation challenges, providing students with the opportunity to test their ideas in competitive and real-world contexts. The club also plays a crucial role in connecting students with industry leaders and top brands, thereby offering invaluable exposure to contemporary marketing practices. Furthermore, students contribute to marketing-related publications and e-magazines, where they analyze global and Indian brands, sharpen their analytical skills, and stay updated on business trends. Through Marketos, ABS cultivates a culture of creativity, teamwork, and leadership qualities that are as important as technical knowledge in today’s dynamic environment.
With its world-class faculty, modern infrastructure, and strong corporate interface, Asian Business School has consistently demonstrated its commitment to academic excellence and industry relevance. The marketing specialization here is not merely a program; it is a transformational journey that prepares students to lead in areas such as brand strategy, consumer insights, integrated communication, marketing analytics, and digital engagement.
Recognized as one of the best B-schools in Noida and Delhi NCR, ABS offers an educational experience that is intellectually rigorous, practically relevant and globally attuned. Students of the PGDM in Marketing Management at ABS graduate not only as skilled professionals but also as visionary leaders capable of shaping markets, driving innovation, and creating enduring customer value in a globalized economy.
