The discipline of Marketing Management has acquired a central role in shaping business competitiveness in an interconnected world. Rapid globalization, digital transformation and evolving consumer expectations have redefined the way organizations design strategies and engage with markets. At Asian Business School (ABS), Noida, the PGDM in Marketing specialization stands at the forefront of this evolution, offering a robust and forward-looking program that blends academic rigor, industry alignment, and experiential learning.
The marketing specialization at ABS is designed not only to impart knowledge but also to develop strategic thinkers, innovative brand builders and responsible leaders. Students begin with foundational courses such as consumer behavior, marketing strategy, and market research, which create a strong conceptual base. Building on this, the curriculum extends to advanced and applied subjects including Product and Brand Management, Integrated Marketing Communication, Business Analytics, Digital Marketing, Rural Marketing, and International Marketing. This wide-ranging portfolio ensures that graduates are equipped with both the analytical depth and creative agility to excel across domains such as B2B, B2C, services, retail, advertising and e-commerce.
At ABS, learning is not confined to the classroom. Through case studies, live projects, applied research and internships, students gain practical insights into the complexities of modern markets. This blend of conceptual clarity and experiential exposure nurtures professionals who can analyze trends, anticipate consumer needs and create sustainable business value. A unique emphasis is also placed on ethics and responsibility in marketing, enabling ABS graduates to align profitability with social and environmental considerations.
A distinctive feature of marketing at ABS is the presence of its dynamic Marketing Club, Marketos, which serves as a vibrant platform for applied learning. Marketos organizes national-level branding competitions, workshops, guest lectures and innovation challenges, providing students with the opportunity to test their ideas in competitive and real-world contexts. The club also plays a crucial role in connecting students with industry leaders and top brands, thereby offering invaluable exposure to contemporary marketing practices. Furthermore, students contribute to marketing-related publications and e-magazines, where they analyze global and Indian brands, sharpen their analytical skills, and stay updated on business trends. Through Marketos, ABS cultivates a culture of creativity, teamwork, and leadership qualities that are as important as technical knowledge in today’s dynamic environment.
With its world-class faculty, modern infrastructure, and strong corporate interface, Asian Business School has consistently demonstrated its commitment to academic excellence and industry relevance. The marketing specialization here is not merely a program; it is a transformational journey that prepares students to lead in areas such as brand strategy, consumer insights, integrated communication, marketing analytics, and digital engagement.
Recognized as one of the best B-schools in Noida and Delhi NCR, ABS offers an educational experience that is intellectually rigorous, practically relevant and globally attuned. Students of the PGDM in Marketing Management at ABS graduate not only as skilled professionals but also as visionary leaders capable of shaping markets, driving innovation, and creating enduring customer value in a globalized economy.
Eligibility Criteria: Graduation from a recognized University or pursuing graduation and are in their final year (provided they furnish the proof of having met the maximum eligibility and minimum eligibility criteria within 15 days from the date of publication of the ABS admission result and latest before the start of the first term exams and has given or plans to attempt any of the national-level entrance exam such as CAT / MAT / XAT / ATMA / CMAT / GMAT / ABSAT.
Fee Structure: The two-year PGDM in Marketing Management (equivalent to an MBA Degree) at Asian Business School (ABS) in Noida costs approximately ₹9.5 lakhs, including tuition, examination fees, and other program costs. Payments are made in installments, including a registration fee, and the total can be paid via NEFT, IMPS, Paytm, or a demand draft in favor of ABS payable at Noida.
PGDM in Marketing Management at ABS covers six specialization subjects:
The PGDM in Marketing at Asian Business School (ABS), Noida is designed to equip students with strategic thinking, analytical capabilities, and leadership skills required to succeed in today’s fast-evolving marketing domain. The curriculum of this PGDM in Marketing Management program is aligned with industry needs and developed in consultation with marketing professionals and corporate experts, enabling students to gain both theoretical knowledge and practical exposure.
The PG Diploma in Marketing Management at ABS is a two-year full-time program (equivalent to an MBA Degree) divided into four semesters. This Marketing PGDM program offers in-depth learning in core marketing concepts along with hands-on industry exposure through projects, internships, and live case studies.
Asian Business School invites applications for the PGDM in Marketing Management from candidates who have completed graduation from a recognized university or are in their final year of graduation (subject to meeting eligibility criteria within the stipulated time). Applicants should have appeared or plan to appear in national-level entrance exams such as CAT / MAT / XAT / ATMA / CMAT / GMAT / ABSAT.
The two-year PGDM Marketing Management program (equivalent to an MBA Degree) at Asian Business School, Noida costs approximately ₹9.5 lakhs, which includes tuition, examination fees, and other academic charges. Fee payments can be made in installments via NEFT, IMPS, Paytm, or demand draft in favor of ABS payable at Noida.
After completing the PGDM in Marketing Management from ABS, students can pursue careers in roles such as Marketing Manager, Brand Manager, Sales Manager, Digital Marketing Specialist, Product Manager, Market Research Analyst, and Business Development Manager. Graduates of this Marketing Specialization PGDM are placed across leading organizations in FMCG, IT, consulting, retail, e-commerce, and media sectors.
Yes, the PGDM in Marketing program at Asian Business School is AICTE-approved, accredited by the National Board of Accreditation (NBA), and equated to an MBA Degree by the Association of Indian Universities (AIU).
ABS emphasizes experiential learning for Marketing PGDM students through industry-oriented training, live marketing projects, aptitude building, and soft skills development. The active Marketing Club at ABS conducts seminars, workshops, brand conclaves, marketing simulations, and competitions. In addition, ABS provides strong placement support, career counseling, resume-building sessions, alumni networking, internships, and global exposure opportunities.
Yes, Asian Business School offers several scholarship options for students enrolled in the PGDM in Marketing Management program. Scholarships are awarded based on merit, academic performance, entrance exam scores (CAT / MAT / XAT / ATMA / CMAT / GMAT / ABSAT), and achievements in sports, cultural, or extracurricular activities. Scholarships are also available for economically weaker sections.
Candidates seeking admission to the PG Diploma in Marketing Management at ABS are required to submit 10th, 12th, and graduation mark sheets and certificates, valid entrance exam scorecards, Aadhaar card, passport-sized photographs, and Transfer/Migration Certificate at the time of admission.
To apply for the PGDM in Marketing Management college at Asian Business School, candidates must fill out the application form either online through the official website or offline at the ABS campus. The selection process includes entrance exam score evaluation, followed by further assessment rounds and final admission confirmation.
