This program aims at providing an understanding of fundamentals of digital marketing and its implementation in business. Through this program, students will gain knowledge of website and its designing with functionality and   technical bugs   and   will   be able to comprehend and apply the features of Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Google Analytics, Affiliate Marketing, Blogging & Adsense. Students will also become capable to devise strategies based on the leading practical application orientated solutions in each vertical of digital marketing.

PROGRAMME LEARNING OUTCOMES

• Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of a marketing strategy plan.
• Create and effectively manage social media, display, search marketing, online advertising and marketing campaigns.
• Drive new visitor traffic to a web site while improving online conversion rates.
• Understand how digital marketing can help grow a business, domestically and internationally.
• Create and develop effective and targeted email marketing campaigns that aligns with business goals.
• Identify various online applications and resources that can help build effective and profitable web sites.
• Measure and analyse the visitor traffic to a website to continuously develop and improve digital marketing.
• Discover how to best develop and retain customers.