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    AEG has been emphasizing on Research and Development (R&D) in various areas of management and motivates the facul

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    ASIAN BUSINESS SCHOOL, NOIDA
    FACULTY PUBLICATION

    NAME OF FACULTYTITLE OF PAPERNAME OF JOURNAL / BOOK / MAGAZINEPUBLICATION YEARNATIONAL/ INTERNATIONALSCOPUS INDEXED /UGC LISTED / PEER REVIEWED
    DR. SUNITA VERMAThe Chaotic Growth of Open AI: From Non Profit Beginnings to Billion-Dollar BattlesCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    To Study the Impact of Chat GPT Tool on Academic Learning: Perspective of Students and Teachers in Higher EducationJournal of Informatics, Education and Research2023InternationalABDC C
    Assessing Relationship between Employee Engagement and Organizational CommitmentJournal of Emerging Technologies and Innovative Research (2349-5162)2018InternationalPeer Reviewed UGC
    Driving Towards Employee Engagement Through Work DesignPezzottaite Journals – International Journal of Organizational Behaviour and Management Perspective – A Refereed Quarterly Journal (ISSN-2279-0950)2018InternationalPeer Reviewed UGC
    DR. SHWETA BATRABook: Cases in Business: A Collection of Cases in New Paradigms of Business ManagementKunal Books, Delhi (ISBN : 978-93-95651-94-3)2024NationalPEER REVIEWED
    Book Chapter: Universal Human Values 2024National 
    Book Chapter: The Role of Artificial Intelligence in Developing an Effective Training Assessment ToolTaylor & Francis2023International 
    To Study the Impact of ChatGPT Tool on Academic Learning: Perspective of Students and Teachers in Higher EducationJournal of Informatics, Education and Research2023InternationalABDC C
    Artificial Intelligence Tools in Talent Acquisition and The Impact on HR EffectivenessEuropean Economic Letters2023InternationalABDC C
    An Analysis of The Impact of Quality of Work Life Factors on Employees Job Performance in Travel Industry in National Capital RegionInternational Journal of Applied Services Marketing Perspectives. Pezzottaite Journal (2279-0977)2018InternationalPeer Reviewed
    Quality of Work Life as a Predictor of Organizational Commitment: A Study with Special Reference to Travel Industry in National Capital RegionIITM Journal of Business Studies ISSN ONLINE: 2394-5028

    ISSN PRINT: 2393-9451

    2018InternationalPeer Reviewed UGC
    Dr Maroof Ahmad MirCase: Deloitte UK: From Talk to Action – A Case Study in Employee Driven Sustainable TransformationCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    CSR Communication and Purchase Intentions: Analyzing the Dynamic Consumer Psychology ProcessVision: The Journal of Business Perspective2023InternationalScopus (Q2), Web of Science, ABDC, UGC Care
    Investor Intentions of Stock Market Participation in India: An Extended TPB ModelInternational Journal of Business and Globalization ISSN 1753-3635)2022InternationalInderScience, Scopus
    Investor Intentions for Mutual Fund Investments in India: Extended TPB ApproachInternational Journal of Business and Globalization ISSN 1753-3635)2021InternationalPeer-reviewed, Scopus, UGC Care
    E-Health Adoption in India – SEM Analysis Using DTPB ApproachInternational Journal of Management ISSN 0976-65102020InternationalPeer-reviewed, Scopus, UGC Care
    Mobile Banking Adoption In India: Decomposed TPB ApproachSkyline Business Journal (ISSN 1998-3425)2019InternationalPeer-reviewed
    Productivity Change in Indian Manufacturing: A Comparison of  Pre Reform and Post Reform PeriodAnusandhan – NDIM Journal of Business and Management Research (ISSN: 2581-8120)2019NationalPeer-reviewed
    Analysis of Stock Market Linkages Between Stock Markets of Selected Asian and Developed CountriesSS International Journal of Economics and Management (ISSN 2231-4962)2018InternationalPeer-reviewed
    Co-Integration Among the World Stock Market: A Case of BRICSJournal of Emerging Technologies and Innovative Research (ISSN: 2349-5162)2018InternationalPeer-reviewed, UGC
    Dr Veenu AroraCase: Navigating the Challenges: A Case Study of ABC Ltd.’s Employee Turnover DilemmaCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Happy People: How to Nurture Employee Engagement in an uncertain economy4th International Conference on Advances in Management and Technology ICAMT 20242024International ConferenceJBS Noida
    GHRM, Sustainability Leadership and Sustainability Culture in Environmental Sustainability Performance of OrganizationsInternational Conference on Sustainable Business Management SBM 20232023International ConferenceDOMS, IIT Roorkee
    Book Chapter: The Role of Artificial Intelligence in Developing an Effective Training Assessment ToolTaylor & Francis2023International 
    Green Management Issues and Business ImpactVISION 2070: Achieving Sustainability through Management and Technology2022International ConferenceAsian School of Business
    Green Management Issues and Challenges and Its Effect on Performance of FirmsGlobal Business and Societal Reset ICGBSR 20222022International ConferenceChrist (Deemed) University
    Mobile Workplace Learning: Adoption and Learner AttitudesEmpirical Economic Letters2022InternationalABDC C
    Employee Training and Development Need and Significance: A ReviewJournal of Education: Rabindra Bharati University ISSN : 0972-71752021NationalPeer-reviewed UGC Care
    Paradigm Shift in the Performance Management System of Information Technology Organizations in Delhi National Capital RegionAnvesak ,ISSN: 0378-45682021NationalPeer-reviewed UGC Care
    A Study on Evaluating the Effectiveness of Training in Public Sector BanksIJMR IUP Journal of Management (ISSN 0972-5342)2019InternationalPeer-reviewed UGC Care
    Effect of Spiritual Intelligence on Employee Motivation in Banking Sector 2019  
    A Study on New Trends and Practices in Talent Acquisition and Retention 2019  
    Rural Entrepreneurs Hip and Organic Farming in India: Present Status, Challenges and Technological BreakthroughAdvances in Economics and Business Management (2394-1545)2019NationalPeer-reviewed
    Developing Professional Thinking and Skills in LearnersNolegein Journal of Organizational Behaviour Management (2581-032X)2019NationalPeer-reviewed
    Escape Through ConsumptionABS International Journal of Management (ISSN 2319-684X)2019InternationalPeer-reviewed
    A Study of Identification of Training Needs and Its Impact on Effectiveness of Middle-level Bank Employees of SBIAIRO International Research Journal (ISSN: 2320-3714)2018InternationalPeer-reviewed UCG Care
    The Role of Leadership Competencies in InnovationMERI – Journal of Management and IT (9742-093X)2017NationalPeer-reviewed
    Dr Kavita KhuranaEffective Branding in a VUCA EnvironmentConference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)2019NationalPeer-reviewed
    Green Products and Consumer Buying BehaviourConference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)2019NationalPeer-reviewed
    The Increasing Importance of Technologies in Retail SectorInternational Journal of Civil Engineering and Technology (IJCIET) (0976-6308)2018InternationalPeer-reviewed, Scopus, UCG
    Dr Poornima SinghTemporal Variation and Geospatial Clustering of Dengue in Delhi, India 2015-2018BMJ Open

    (online ISSN: 2044-6055)

    2020InternationalScopus
    Green Products and Consumer Buying BehaviourConference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)2019NationalPeer-reviewed
    Effective Branding in VUCA WorldConference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)2019NationalPeer-reviewed
    Health 4.0ABS International Journal (2319-684x)2018InternationalPeer reviewed
    Health and e Learning Part 1Amlee 2018

    (978-93-5270-490-3)

    2018NationalPeer reviewed
    Health and e Learning Part 2Amlee 2018

    (978-93-5270-490-3)

    2018NationalPeer reviewed
    Dr BushraCase: Nightlights as Indicator of Growth in Economic ActivityCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    A Study on Investors Perception Towards Mutual FundsABS International Journal of Management2022InternationalPeer reviewed
    Impact of Gender, Age and Level of Income on Investors’ Behaviour – An Empirical StudyICBF – 2022 Proceedings2022InternationalPeer reviewed
    Role of behavioral biases in investment decisionsMDIM business review2021InternationalPeer reviewed
    Cognitive biases of institutional investorsABS International Journal of Management (ISSN : 2319-684x)2021InternationalPeer reviewed
    Macroeconomic factors affecting capital market- With reference to recent economic slowdownABS International Journal of Management (ISSN : 2319-684x)2020InternationalPeer reviewed
    Equity research of large cap companies of infrastructure sector listed on nseABS International Journal of Management (ISSN : 2319-684x)2019InternationalPeer reviewed
    Determinants of FII investment in IndiaJournal of management research and analysis (2394-2770)2018InternationalPeer reviewed UGC
    Impact of Financial Inclusion on Economic Growth – with special reference to Banking SectorConference proceedings- National Conference on Integrating Indian Values and Business Ethics for Sustainable Business Development

    (ISSN-2249-7382)

    2018NationalPeer reviewed
    An Empirical Study on Investors’ Behavioural Biases and Security MarketManagement Perspective, IILM  (0975-0496)2017NationalPeer reviewed
    Role of Micro Finance in Women Empowerment – A Review of Case StudiesConference Proceedings – Paradigm Shift in World Economies- Opportunities and Challenges, 2017 (ISBN-978-1-63535-729-5)2017InternationalPeer reviewed
    Dr Swati BhatiaBook: Cases in Business: A Collection of Cases in New Paradigms of  Business ManagementCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Book Chapter: Taylor Swift and her Global Influence – The Rise of SwiftonomicsCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Book Chapter: Genomic Revolution: Unraveling the Future of Healthcare Through Personalized MedicineCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Book Chapter: Transforming Operations with ZohoCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Book: Cases in Business: A Collection of Cases in New Paradigms of  Business ManagementCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    An Empirical Study of Ecological Sustainability on Ecological Organizational PerformanceInternational conference pan IIM World Management Conference 2023 , IIM Sambalpur2024  
    International Conference on Sustainable Business Management (SBM 2023) 2023  
    Book chapter: The Role of Artificial Intelligence (AI) in Developing an Effective Training Assessment Tool hbk: 9781032576053 pbk: 9781032577685 ebk: 9781003440901 doi: 10.1201/97810034409012023InternationalTaylor & Francis
    Book Chapter: The Inherent Risk of Climate Change becoming a hindrance in a Business Supply ChainIsbn: 978-1-80455-563-7, eisbn: 978-1-80455-562-02023InternationalEmerald publishing limited (emerald)
    A Study on Self-Efficacy Beliefs and Emotional Intelligence in Leadership Development17th GJ-INTCONMITE 2023: Innovation for Smart, Inclusive and Sustainable Development2023  
    A Study on Globalized Environment and Human Resource Management and DevelopmentInternational Conference ISDSI-Global 2023 Conference, IIM Ranchi2023  
    A Study on Sustainable Development Through Financial Inclusion in IndiaIITM Journal of Business Studies NationalUGC
    Hospital Alert Management System for Immediate Medical Services 2023 Design number: 6310188
    International Conference on Global Business and Societal Reset (ICGBSR 2022) 2022  
    Book: Interdisciplinary Approach to Global Business and People: A Collection of Case StudiesLAP LAMBERT Academic Publishing (ISBN: 978-620-5-49516-2)2022International 
    GHRM, Sustainability Leadership and Sustainability Culture in Environmental Sustainability Performance of OrganizationsInternational Conference on Sustainable Business Management (SBM 2023)2022InternationalDoms IIT Roorkee
    Green Management Issues and Challenges and its Effect on Performance of FirmsGlobal Business and Societal Reset (ICGBSR 2022)2022International conferenceChrist (Deemed to be university) Delhi-NCR
    Book – HUMAN RESOURCE MANAGEMENTJAYALAKSHMI PUBLICATION, MADURAI, ISBN 978-93-91987-69-52022National 
    Cross Training and its Impact on Employees in Manufacturing IndustryAcademy of Marketing Studies Journal (AMSJ) volume 26 issue 52022InternationalABDC Category B
    Mobile Workplace Learning: Adoption & Learner AttitudesEmpirical Economic Letters2022InternationalABDC Category C
    How to build Organization Image: Approach, Process & OutcomesABS International Journal of Management2021InternationalPeer reviewed
    Employee Training & Development Need and Significance: a ReviewJournal of Education: Rabindra Bharati University ISSN : 0972-71752021NationalPeer reviewed UGC Care
    Paradigm Shift in the Performance Management System of Information Technology Organizations in Delhi National Capital RegionAnvesak, ISSN: 0378-4568 (vol 51 no 01(xix)2021NationalPeer reviewed UGC Care
    Training and Employee Performance : Empirical Study on Durgapur Steel PlantPsychology and Education (ISSN online : 0033-3077)2021NationalScopus and UGC
    An Empirical Analysis of Impact of Training and Development on Employees in Durgapur Steel PlantIITM Journal of Business Studies (JBS)

    ISSN online: 2394-5028

    ISSN print: 2393-9451

    2021NationalPeer reviewed UGC Care
    Understanding Behavioral Aspects of Financial Planning and Investing during a CrisisISBN: 978-3-96492-278-62021InternationalWeser Books, Germany
     National Seminar (online) on “HRM Transformations for Building an Adaptive Workforce”2021  
    Impact of Managing Technology and Innovation based Business for EntrepreneursABS International Journal of Management (ISSN : 2319-684x)2020InternationalPeer reviewed
    Training and Development and its Impact on Employee and Organizational Performance: a ReviewSambodhi Journal (5.80)

    (ISSN : 2249-6661)

    2020NationalPeer reviewed UGC Care
    The impact of mid-level Management Training Programs on Organizational Culture and Productivity: an Empirical StudyInternational Journal of Management (IJM), calculated by GISI (10.1471)2020InternationalScopus and UGC Care
    Leadership And Competency For Human Capital DevelopmentOur Heritage (4.912)

    ISSN: 0474-9030

    2020InternationalPeer reviewed UGC Care
    A Factor Analytical Study: Organizational Climate and Employee Engagement in IT Sector in National Capital RegionThink India Quarterly Journal (6.2)

    (Issn:0971-1260)

    2019InternationalPeer reviewed UGC Care
    Competency Models for Training & Development : A ReviewIITM Journal of Business Studies (JBS)

    ISSN 2393-9451

    2019NationalPeer reviewed
    The Role of Digitalization, Training and Learning in Indian SMEs for Creating SustainabilityInternational Journal of Management, IT & Engineering (IJMIE) (7.119)

    ISSN: 2249-0558

    2019InternationalPeer reviewed
    Talent Intelligence and Universal EmploymentPublished in CPJ Global Review – A National Journal of CPJ-CHS & School of Law

    Issn no. 0975-1874

    2018NationalPeer reviewed
    Ms. Shipra SrivastavaCase Study-  Santa’s Transformation: Coca-Cola’s Iconic Marketing Campaign and the Evolution of Christmas TraditionsCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    An Analysis of the Efficacy, Production and Distribution Challenges of COVAXIN by BharatBiotechCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Book – Human Resource ManagementJayalakshmi Publication Madurai, ISBN 978-93-91987-69-52022National 
    Cross Training and its Impact on Employees in Manufacturing IndustryAcademy of Marketing Studies Journal (AMSJ) volume 26 issue 52022InternationalABDC Category B
    How to build Organization Image: Approach, Process & OutcomesABS International Journal of Management2021InternationalPeer reviewed
    An Empirical Analysis of Impact of Training and Development on Employees in Durgapur Steel PlantIITM Journal of Business Studies (JBS)

    ISSN online: 2394-5028

    ISSN print: 2393-9451

    2021NationalPeer reviewed UGC Care
    Employee Training & Development Need and Significance: A ReviewJournal of Education: Rabindra Bharati University ISSN : 0972-71752021NationalPeer reviewed UGC Care
    Paradigm Shift in the Performance Management System of Information Technology Organizations in Delhi National Capital RegionAnvesak ISSN: 0378-4568 (vol 51 no 01(xix)2021NationalPeer reviewed UGC Care
    Mr Ashish BhardwajThe Social Environmental Impact of Ship Breaking Business: an Analysis of World’s Largest port along IndiaInternational Journal of Creative Research and Thoughts

    (ISSN: 2320-2882)

    2020InternationalPeer reviewed
    A Comparative Study on J.S.Verma Committee Report and the Criminal Law (amendment) Act 2013 : The Journey AheadLex et Societatis Contemporary Legal Issues

    (ISBN: 9789387910065)

    2018NationalPeer reviewed
    Ms. Preeta Rajiv SivaramanSegmentation of Consumers using unsupervised learningABS International Journal of Management2021InternationalPeer reviewed
    Big Data Analysis for Online EducationElementary Education online

    ISSN: 1305-3515

    2021InternationalPeer-reviewed, Scopus
    Bitcoin – An Ephemeral Linguistic AppraisalInternational Journal of Advanced Science and Technology

    ISSN: 2005-4238 (print)

    ISSN: 2207-6360 (online)

    2020InternationalPeer-reviewed, Scopus
    Big Data Analytics in Higher Education and Application of Crowd SourcingJournal of Emerging Technologies and Innovative Research(JETIR)

    ISSN: 2349-5165

    2019InternationalPeer reviewed UGC
    Dr. Aijaz AhmedSustainability Speaks: Patagonia’s Iconic CampaignCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Subcultural Influence on Brand Loyalty: an Exploratory Study in Jammu and KashmirInternational Journal of Marketing Management Research (IJMMR)2012InternationalBlind peer reviewed
    Regional Influence on Brand Consciousness in Jammu & KashmirGolden research thoughts2012InternationalBlind peer reviewed
    Health and Packaging Consciousness across various Regional and Religious Subcultures in Jammu and KashmirConference Proceeding of World Business and Economic Research Conference, Auckland, New Zealand2012International 
    Consumer Decision Making Styles: A Comparative Study of Male and Female Consumers in IndiaHandbook of Management Behavioural Science2011National 
    Dr Rachita Kapoor BhasinA Case Study on the Takeover of Air India by Tata from the Indian Government and the Subsequent Renovation of the AirlineCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Crisis marketing: A Study on Turbulent Marketing ChallengesJournal of Research Administration2024InternationalScopus
    The Modern Marketing Organizations Revolution Enhancing Strategy for Successful BusinessKorea Review of International Studies2023International 
    Towards Sustainable Development : Balancing Environmental, Social & Economic DimensionsNational Press Associates 978-93-90863-98-32023  
    Towards Environmental Awareness: A Review on the Upgrowing Edge of Green CosmeticsIndian Journal of Economics & Business2019  
    Green cosmetics- Changing Young Consumer Preference & Reforming Cosmetic IndustryIIJRTE2019  
    Green cosmetics- A Positive Outlook towards Social ResponsibilityScience Globe International2019International 
    Ms. Shruti PandeyMarketing with Emotions : A Case study of Friendship Day Advertising by CEATCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Cinema and Social TransformationInternational Conference as a Global Platform for Industry-Academia Interface: A Study of Four Editions of ican”.2021InternationalPeer reviewed UGC
    Mr. Sumit RastogiEconomic Ramifications of a Financial Fraud: A Case Study of Telgi ScamCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Importance of New Education Policy and Its Impact on Higher Education9th PAN IIM World Management Conference

    IIM Sambhalpur

    2024  
    An Analysis of Factors Influencing Customers’ Preference in Selecting Telecommunication Companies In NCRInternational Journal of Research Trends & Innovation2023InternationalPeer reviewed
    Crisis Marketing: A Study on Turbulent Marketing ChallengesJournal of Research Administration2023InternationalScopus
    Book Chapter – Smart Global Value Chains in Manufacturing IndustrySmart Global Value Chain: Future Innovations ” – by CRC Press- Taylor & Francis Group publications2023International 
    Embracing Digitilsation & Innovation: A Catalyst for TransformationIndia@75 Presidency of G20(An economic perspective)2023National 
    How SEO and SEM Increase the Sales of a BusinessInternational Journal of all Research Education and Scientific Methods (IJARESM)2022InternationalPeer reviewed UGC
    IPP Improvement at Primary and Secondary Sorting Station in FlipkartInternational Journal of Scientific Research in Engineering and Management (IJSREM)2022InternationalPeer reviewed UGC
    The Impact of Motivation Programs on Employees PerformanceInternational Journal of all Research Education and Scientific Methods (IJARESM)2022InternationalPeer reviewed UGC
    Public Perception on Plastic Ban – A Study21st International Business Horizon INBUSH ERA World Summit 20212021InternationalAmity University, Noida
    Ms. Priyanshi SharmaTransformation which Amazon Go Store Brings in Digital EraCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Crisis Marketing: A Study on Turbulent Marketing ChallengesJournal of Research Administration2023InternationalScopus
    Financial Markets & International Financial ArchitectureIndia@75 Presidency of G20(An Economic Perspective)2023NationalPeer reviewed
    An Analysis of Factors Influencing Customers’ Preference in Selecting Telecommunication Companies in NCRInternational Journal of Research Trends & Innovation2023InternationalScopus
    Role of Digitalization in Documentation and Preservation an Application of Industry 4.0Taylor & Francis group USA: Digital Cultural Heritage: Challenges, Solutions and Future directions2023InternationalScopus
    Impact of E-Governance on Employee PerformanceE-Governance: Empowering Citizens and Organisations for Nation Building, Amity University Lucknow2022  
     Role of HR in Sustaining Employee Motivation in Challenging Times with Special Reference to Pandemic7th Global Leadership Research Conference 2022, Amity University Noida2022Amity University, Noida 
     Impact of Remote Work Culture on Employee EngagementAnnual Doctoral Colloquium, Jaipuria Institute of Management, Lucknow2021  
    Dr Sarmistha SarmaCase Study: Reviving the ‘mocha’-A Case of Café Coffee Day Brand Story of its Phoenix like RevivalCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Book: Cases in Business: A Collection of Cases in New Paradigms of Business ManagementCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
     A comparative Study of Intention to use Agent Banking vis-a vis Traditional Bank branches in BangladeshJournal of Commerce and Accounting Research2021InternationalABDC C
    5th international conference on “Sustainable Development” 2021  
    An Empirical Study of National Culture based on Hofstede’s Model and its Effect on the Inequal Distribution of Income and Wealth.The Management Accountant2020InternationalPeer reviewed
    An Assessment of the Role of National Culture as a Determinant of Entrepreneurial Orientation.ICT Journal on Management Studies2020InternationalPeer reviewed
    Survival of the Fittest: An Exploratory Study of the Fitness Services with a Review of Customer Expectation and Service DeliveryInternational journal of advance and innovative research2018InternationalScopus
    Cultural Nuances in Changing Consumer Behavior: Lessons for Cultural PositioningGlobal Observations of the Influence of Culture on Consumer Buying Behavior2017InternationalScopus
    Global Observations of the Influence of Culture on Consumer Buying BehaviorIGI Global2017 Scopus Elsevier
    Consumer Behaviour -Principles and PracticesJK  International International Conference on Sustainable2016  
    Cases on Branding Strategies and Product Development: Successes and PitfallsIGI Global Book Series2014 Scopus Elsevier
    Book – Service MarketingSun India2014  
    Culture and Exploratory Buying Decisions: InterplaySCMS Journal of Indian Management2014InternationalScopus
    Why should boys have all the fun?-A Study on Growing Influence of Women Consumers in IndiaIJRMSS2013InternationalPeer reviewed
    A Monograph on Financial Gap with Relationship Banking PerspectiveDCAS Journal of Management and IT Applications2012NationalDiscontinued
    Edited Book – Demographic Dividend of India Myth or RealityKunal Books, Delhi (ISBN : 978-93-80752-58-7)2012National 
     International Conference on India in the Emerging Order –A Potential Market for the World.2011International 
    Case Study –Paristhiti’20112011  
     4th International Conference on Contemporary Management Research2011  
    Impact of ‘Habit’ and ‘Choice’ on Customer Loyalty: A study on the Bank of MaharashtraGauhati University Journal of Commerce2010National 
    Historical Perspective of Service Marketing In BankingIITM Journal of Institute of Information Technology and Management2010National 
    Book – Marketing Research and Business Statistics”Sun India ISBN (978-93-80674-03-2)2010National 
    New Paradigms in Business Management and Information TechnologyKunal Books (ISBN: 978-93-8075243-3)2010National 
     National Conference on Rural Marketing (NCRM 2010)2010National 
     National Conference on Financial Sector Reforms in India –The Roadmap Ahead2010National 
     7th National Conference 2009 Indian Banking-A New Vision2009National 
    Historical Perspective of Interplay between Religion and Business EthicsJournal of Management of Amrapali Institute of Management Haldwani2008National 
    Restructuring for Customer Delight – The Case of State Bank of IndiaANVESA Journal of Management2008National 
    Ms. Shubhika GaurBook – Principles of Business Management978-81-968394-3-72024National 
    Case Study: Nightlights as Indicator of Growth in Economic ActivityCases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)2024National 
    Happy people: How to Nurture Employee Engagement in an Uncertain Economy4th International Conference on Advances in Management and Technology (ICAMT-2024)2024International 
    An Empirical Investigation of the Impact of Talent Management Practices on Employee Engagement in Reference to the FMCG Sector with the role of Job Satisfaction as a Mediating Factor4th International Conference on Advances in Management and Technology (ICAMT-2024)2024International 
    An Empirical Investigation on Impact of Social Media Marketing of HEI on Students’ PsychologyInternational Conference on Advances in Management and Technology2023/24INTERNATIONALEmerald IN PROCESS
    Patent -Impact of Digital Marketing for Consumer Purchasing Behavior in e- Commerce2023410382232023  
    Patent – Analysis of how important a Digital Payment Transaction in India2023410164502023  
    Patent – Impact of Pradhan Mantri Kaushal Vikas Yojana (PMKVY) Scheme towards Skill Development in rural area of India2023410261382023  
    Universal Human Values 2023National 
    Life skills with an Emotional Focus 2023National 
    How can Life Skills help the Younger Generation to make better Choices 2023National 
    Leadership Competencies: Is it time for a Paradigm Shift? 2023National 
    Applying Artificial Intelligence to Explore Online Harassment and Cyberbullying PreventionImpact of AI on Advancing Women’s Safety2023International 
    Critical Analysis of NEP 2020 and its ImplantationNew Education Policy 2020 – A New Paradigm to Empower India2023National 
    Emerging Scenario of Higher Education in India in the Context of New Education Policy 2020New Education Policy 2020 – A New Paradigm to Empower India2023National 
    Grading system and Credit-based CurriculumNew Education Policy 2020 – A New Paradigm to Empower India2023National 
    The new Workplace and Digital Education Generation Z and MillennialsInternational Conference on Advances in Management and Technology2023International 
    Artificial Intelligence and its Implication in BusinessInternational Conference held at the Maharishi University of Information Technology2023National 
    A Comparative Study of Gender Inequality in Financial Literacy among the Lucknow MillennialEuropean Economic Letters2023International 
    The New Workplace and Digital Education: Generation Z and MillennialsScandinavian Journal of Information System2023International 
    Technological Advancement in the Healthcare Sector in the View of Artificial IntelligenceABS Journal2023National 
    Reinventing People Analytics: A Study of Changing Scenario with Automated Systems in Human ResourcesABS journal2023National 
    Intrusion Detection for the Internet of ThingsInternet of Things and Cyber Physical Systems2022 Taylor & Francis
    Impact of Covid-19 on Familial Bonding – Lost or Found 2022National 
    Patent – Analyzing of Why Amazon Wholesale Distribution Fall down in Indian Market2022410747462022Published 
    Modified Study on Customer Gratification Towards Online Market and Super /Hyper Market.EBSCO2021International 
    Risk Analysis and Management in ProjectsKnowledge Engineering for Modern Information Systems2021International 
    Leadership skill Development: Importance and StagesAcademic Leadership Essential to turn Vision into Reality2020International 
    Role of Education in the Empowerment of Women and DevelopmentEducation and Women Empowerment2020International 
    Dr Richa SharmaStudy of 6S Lean Manufacturing Tool in an Industrial Environment: A Review12th International Conference on Contemporary Issues in Management, ISME Bangalore2024International 
    Analysis of Marketing Strategies based on Cross-Cultural Perspectives in-Commerce 2022  
    Case Study – 5S Housekeeping – A Lean ToolAdvances in Industrial & Production Engineering2021InternationalScopus
    Reducing Soldering Defects in Mobile Phone Manufacturing Company: A DMAIC ApproachIOP Conference: Materials Science and Engineering2020National 
    Overall Equipment Effectiveness (OEE) Measurement of TPM Manager Model Machines in Flexible Manufacturing Environment: a Case Study of Automobile SectorInternational Journal of Productivity and Quality Management2019InternationalScopus
    Study of 5S Lean Technique: A Review PaperInternational Journal of Productivity and Quality Management2019InternationalScopus
    5S Housekeeping lean technique by using system Dynamics MethodsInternational Conference on Mechanical and Energy Technologies, ICMET-20192019International 
    Using System Dynamics Approach on 5S Lean Improvement Tool: A Case StudyFuture Learning Aspects of Mechanical Engineering2018Amity University 
    The Impact of Total Productive Maintenance on Key Performance Indicators (PQCDSM):- a case study of Automobile Manufacturing SectorInternational Journal of Productivity and Quality Management2018InternationalScopus
    The study of Gas Turbines and Their Applications in Aircrafts and Electricity GenerationsInternational Journal of Current Trends in Engineering & Technology2017InternationalPeer reviewed
    Importance and Effectiveness of Human Related Issues in Implementing Total Productive Maintenance: a Study of Indian Manufacturing OrganizationsInternational Journal of Industrial and Systems Engineering2016InternationalScopus Sci
    Impact of Implementing Japanese 5S Practices on Total Productive MaintenanceInternational Journal of Current Engineering and Technology2015InternationalPeer reviewed UGC
    Implementation of 5S Practices: A ReviewUncertain Supply Chain Management2014InternationalScopus
    Total Productive Maintenance Review: A Case Study in Automobile Manufacturing IndustryInternational Journal of Current Engineering and Technology2013InternationalPeer reviewed UGC
    TPM implementation: A Systematic Approach to Successful Operations in Indian ManufacturingInternational Conference on Smart Technologies for Mechanical Engineering ISSN: 978-93-83083-35-02013· 
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