Social media has revolutionized the way we connect, share information, and interact with others. But social media is a double-edged sword: despite its advantages in connecting people and disseminating information, the growing concern over social media's effects on mental health cannot be ignored. While offering unmatched opportunities for marketing, networking, and brand building – crucial elements of our future roles – it also impacts a significant shadow on mental well-being. A systematic review found that the use of social networking sites is associated with an increased risk of depression, anxiety, and psychological distress (Keles, et al., 2020).

From a business perspective, social media provides invaluable data on consumer behaviour, facilitates targeted advertising campaigns, and enables direct engagement with stakeholders. However, this very engagement in the digital realm exposes us to the inherent risks social media poses to mental health. As PGDM student, we must take responsibility for our own mental health and well-being in the digital age. This means being mindful of the time we spend on social networking sites, curating our feeds to include positive and uplifting content, and prioritizing offline activities and relationships.

One of the most pertinent issues, especially among students, is social comparison amplified by curated online personas. The constant exposure to carefully crafted success stories and effortless achievements can fuel feelings of inadequacy and imposter syndrome. As PGDM students, we are already navigating a competitive environment, and the constant online showcasing of others' "wins" can increase anxieties about our own progress and future prospects. Furthermore, the pressure to maintain a professional online presence adds another layer of complexity. We are encouraged to network, build our personal brands, and engage in online discussions. However, this constant self-monitoring and the fear of online missteps can be mentally taxing and can become an unhealthy obsession, impacting our self-esteem and diverting our attention from academic pursuits and skill development.

 As future managers, we understand the importance of focus and efficient time management. However, the addictive nature of social media platforms, designed to keep us engaged, can easily derail our study schedules and hinder our ability to concentrate on complex business concepts. However, it's important to adopt a balanced perspective. Social media also offers valuable opportunities for networking and community building within  PGDM cohort and the wider professional world. Platforms like LinkedIn can facilitate connections with industry leaders, alumni, and potential employers. Online groups can provide support and a sense of belonging, especially during the demanding academic journey. Therefore, as PGDM students, our approach to social media must be strategic and mindful. This includes setting clear boundaries for social media usage, being critical consumers of online content, and prioritizing real-world interactions. By adopting a critical and mindful approach, we can navigate the double-edged scroll effectively, both for ourselves and for the teams we will one day lead. As technology advances and new platforms emerge, it is critical that we remain vigilant and proactive in addressing the potential risks associated with these services.