HomeInsightsSaturday Club activities – Mark-Techos “The Marketing Club”

Saturday Club activities – Mark-Techos “The Marketing Club”

Written By: Dr. Shweta Batra 15 Jun 2013
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Saturday Club activities – Mark-Techos “The Marketing Club”

Keeping with its tradition of Saturday Club activities aiming to provide students a platform to showcase their talent and turn academic learning into experiential one ,Mark-Techos “The Marketing Club” of ABS hosted its event on 15th June. To begin with, the team assembled a group of talented students capable of handling the various aspects of […]

Keeping with its tradition of Saturday Club activities aiming to provide students a platform to showcase their talent and turn academic learning into experiential one ,Mark-Techos “The Marketing Club” of ABS hosted its event on 15th June. To begin with, the team assembled a group of talented students capable of handling the various aspects of the event, right from event planning, to documentation and décor.

The event started with “Hall of Fame” wherein participants were given marketing themes on “Marketing Vs Selling”, “Organized Vs unorganised retail”, “Insurance – Private Vs Public”. They had to exhibit the same in their respective classrooms. Their presentations were thronged by faculty members and other students as the classrooms oozed the creativity and innovation demonstrated by participants in representing the themes. The activity was followed by “Vipanan- Vaad Vivaad” – a group discussion round which brought out the presence of most intellectual minds on the campus. The entire team of Mark Techos left no stone unturned in ensuring the event’s inevitable success. The event was a hit with the participants, who responded enthusiastically and were the vital role-players in the events being so successful.

Dr. Shweta Batra

Dr. Shweta Batra

Professor and Dean Academics and Examinations

Dr. Shweta Batra is a Doctorate in Management and is currently working as Professor and Dean Academics and Examinations in Asian Business School. She is a HR professional with rich experience in corporate and education industry. She also has a good industry exposure in international business. Dr. Batra has participated in many seminars and conferences which connects her well with area of her specialization. Advance looking combined with academic visualization to foster intellectual development of young scholars in India characterizes her. She works towards providing thorough academic awareness on various subjects in order to impart better quality of education. Dr. Batra has twice received the Best Research paper award in International Conferences. In the year 2021 she was awarded by the Uttar Pradesh Government for her outstanding contribution in the implementation of New Education Policy 2020. Dr. Batra is also the recipient of Dr. Sarojini Naidu International Award 2022 for her sincere contribution in the education industry towards the growth of country.

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