Relaxo Footwear Ltd – Industrial visit

A journey of a thousand miles begins with a single step.

Such is the story behind the creation and flourishing of Relaxo Footwear, the company that has established itself as one of the most stalwart, quality conscious and avant-garde footwear companies in the Indian economy today. Headquartered in New Delhi, India, it maintains a fine combination of comfort, style, and workmanship and is embarking upon appreciable growth plans for the future. The company began as a small enterprise in the year 1976 and was officially incorporated in 1984 and further went into public listing in 1995. According to the 2008 Business Survey, it has now emerged as the second largest footwear producer in India.

Relaxo Footwear commenced its journey with the manufacture of Hawaii slippers. It has now grown into a large-scale entrepreneurship catering to the basic needs of the quintessential Indian citizen. From a modest sale figure of Rs. 1 million in 1977 to more than Rs. 8700 million last year; the company has experienced a record-breaking growth since inception. Today, the company manufactures over 3 lakh pairs of footwear per day, which approximately adds up to over 10 million pairs per year. Each pair is given thorough attention by the dedicated and skilled employees working at the 9 state-of-the-art manufacturing units in Northern India. Thus, it is no small wonder that the annual turnover has doubled in last 4 years from Rs. 427 crore in 2008-09 to a whopping Rs. 870 crore in 2011-12.

Learning for ABS students:

• Production process of Relaxo Manufacturing plant.
• Technologies used in footwear industries
• About the product & pricing of Relaxo Footwear Ltd.

Marketing share, marketing strategies and company presence.