HomeInsightsCORONAVIRUS COVID-19: The Novel Economic & Business Activity GAME CHANGER

CORONAVIRUS COVID-19: The Novel Economic & Business Activity GAME CHANGER

Written By: Dr. Shweta Batra 1 Apr 2020
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CORONAVIRUS COVID-19: The Novel Economic & Business Activity GAME CHANGER

One just can’t help but write on or in context of Coronavirus Covid-19. The hangover is ‘novel’ too. That is the power of the invisible, it seems, which is sweeping across the mighty forts and displays the awe-inspiring ‘development’ of God’s creation with brains, viz., the ‘Homo Sapiens’. The yet unconquerable, invisible-microscopic-protein something has caught […]

One just can’t help but write on or in context of Coronavirus Covid-19. The hangover is ‘novel’ too. That is the power of the invisible, it seems, which is sweeping across the mighty forts and displays the awe-inspiring ‘development’ of God’s creation with brains, viz., the ‘Homo Sapiens’. The yet unconquerable, invisible-microscopic-protein something has caught us sapiens on the wrong foot … of careless greed and stubborn pride. The resultant ‘halt’, as it now seems, and as one feels, was long coming and inevitable. Bleak and daunting as the scenario might seem now, the soul of humanity from the time of Adam knows well, that humans will rise, build and thrive again!

The challenge is huge and unprecedented, as the economic and business activity game has changed. World economy and Industry 4.0 is ready for an inevitable facelift globally. The present pandemic has brought about a change in perception of needs and wants in the consumers and business owners. New business models will have to be developed to cater to the altered consumer behaviour for many established industries and sectors. Industry 4.0, for generations to come, will be remembered as being ‘Novel’, for whatever Novel Coronavirus did to it!

Even though, hardly any business or economic activities are happening these days, trends will start brewing and taking shape soon. Some new-use cases or trends for economy and Industry 4.0 are presented below:

· Make-in-India mission will get a boost as domestic manufacturing will be preferred and help the economy grow.

· Automation will generate positive arguments in its favour. We witnessed during this pandemic how factories and processing units, using human labour were shut due to fear of contagion. More and more businesses will now see adoption of automation.

· Digitalization will accelerate for obvious reasons of reduced ATM access, paper cash contagion etc.

· On the job front, more jobs will be created in the digital arena as a result of need for setting up of data centres and expansion of digital infrastructure.

· An increasing number of start-ups in the healthcare sector will emerge, as health and sanitation has become a top priority as never before. Swachh Bharat Abhiyan will get a new fillip and its necessity in people’s lives and psyche will get highlighted.

The new trends mentioned above are just a few. Such cases abound in arenas of politics, security, research, finance, international trade, travel and tourism, work and home space, leisure and day-to-day life. Rays of hopes or ‘silver linings’ are always there and waiting to be changed into opportunities and leveraged both during and post-pandemic. The discussion is open to all. More views will bring more ideas and maybe, plant seeds of innovation and creativity in some mind, somewhere. Students can think, mull over the trends and come up with probable emergent scenarios.

This ‘lockdown’ is perhaps the best time to ease out the many ‘extras’ from our lives, think, focus and prepare. For all one knows, nobody gets this solitude, again, ever!

Dr. Shweta Batra

Dr. Shweta Batra

Professor and Dean Academics and Examinations

Dr. Shweta Batra is a Doctorate in Management and is currently working as Professor and Dean Academics and Examinations in Asian Business School. She is a HR professional with rich experience in corporate and education industry. She also has a good industry exposure in international business. Dr. Batra has participated in many seminars and conferences which connects her well with area of her specialization. Advance looking combined with academic visualization to foster intellectual development of young scholars in India characterizes her. She works towards providing thorough academic awareness on various subjects in order to impart better quality of education. Dr. Batra has twice received the Best Research paper award in International Conferences. In the year 2021 she was awarded by the Uttar Pradesh Government for her outstanding contribution in the implementation of New Education Policy 2020. Dr. Batra is also the recipient of Dr. Sarojini Naidu International Award 2022 for her sincere contribution in the education industry towards the growth of country.

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