ABS ALUMNI OF THE MONTH

How does it feel to connect with your alma mater? How do you see being nominated as the alumni of the month?

It is a great feeling to connect with my alma mater after a gap of around one complete decade. Lot has changed over the years as I am able to recall but the excitement to visit this campus had only grown with time. As I received a call from Dean Ma’am asking if I could visit the campus as alumni of the month, I was like this is not something which needs to be asked for. I will be more than happy and honoured for this recognition. This truly is a great feeling.
How important do you think case-based learning and live projects are for management students today? In hindsight, is there any skill you wish you had focused on more during your PGDM?

I feel the case studies and live projects go hand in hand. In real life scenario as well, when we face a challenge, we develop a kind of hypothetical case and then try to implement it in the form of a live project. Later, the replica of it gets circulated. I did this with one of my stores which was struggling a bit. I studied it as a case and then identified the problems and solutions. This later got replicated for other stores as well.

How did working at Matrix Cellular help you build a customer-centric and revenue-driven approach?

I joined this organisation as a telesales executive which was a very ground level job. This job really helped me as I got the chance to connect directly with my customers, so as I took it that way only. The benefit I got of it was that within six months, I got promoted to business development executive. Now, instead of forwarding leads to business development executive, I would receive the leads from them.

Your career spans business development, delivery operations, and now growth marketing—how did each role prepare you for the next? Currently, as manager – Marketing (Growth) at Keventers, what does a typical day look like for you?

After Matrix, I got an opportunity in Mumbai with Speciality Restaurants where I joined as a back end officer. After some time, one of the persons left the job and his role got shifted to me. I kind of liked this role because it dealt with data. Back then, there is not much happening with data; all we would do is to compare the numbers of previous month with the current one. But then what followed were the questions related to de-growth and all. So this was a great learning experience for me. From here, I move to Keventers which was an opportunity that I got from Linkedin. This was in hybrid mode because it was during corona, I got the role of aggregator management. Here also, within eight months, I got promoted as deputy manager. I am also taking care of CRM.

This is to add that in our type of business, two types of marketing works, brand marketing and growth marketing wherein the former takes care of social media and all and the latter drives growth for the business.

When you reflect at your college life, how do you see the learnings, experience and guidance you received, guiding in your career related decisions now.

There are lot many things which I received from this college and those are helping me in my career at present also. The first one is speaking skills and second one is being presentable. Earlier we used to wear anything, not paying much attention to what impact it would have on people. But being well groomed actually helps you create an impact over people and that does have an impact on your growth.

Rapid Fire

Data-driven or intuition-driven decisions?

Data driven supported by intuition

Best learning source: books, podcasts, or on-the-job experience?

On-the-job experience