Mark-Techos” the Marketing Club of the Asian Business School had organized an activity “MARKET LAB” under Marketing Club for PGDM Students. The main aim of this activity was to provide platform for students to reflect on their marketing skills. The activity was designed to make students learn a few major marketing skills like content management, innovation, critical thinking & presentation. Market Lab was planned with the objective of developing analytical skills among students and encourage team work.
The Market Lab activity created a lot of zeal and competition among students. Each group had bought on the dais a creative element of the Promotion Mix. The activity received a participation of 23 teams. These teams were funneled with a screening round and 12 teams made it to the final round of the Market Lab activity. Students were provided with the product category and each group presented the creatives for three Promotion Categories: Video Ads (TV, YouTube, Insta,etc), Print Media (newspaper, pamphlet, etc.), and radio jingle. Students were given a time limit of 4 minutes to demonstrate their brand with a unique brand identity of logo and name in their respective product category. The explicit presentation and enthusiastic participation of the students in the activity made it very engaging for the spectators to view each creative.
The winning team with product category of Solid Perfumes won the competition by exhibiting the skills required for the activity. Each team had been portraying a competitive display of their creatives in order to lead the competition. The Event went very well and was a learning experience for the Participants.
| Program Outcomes Achieved | PO4: Ability to understand, analyse and communicate global, economic and legal aspects of business. |
| PO6: Application of Management Concepts to develop required skill set and develop effective communication skills. |
