ASIAN BUSINESS SCHOOL, NOIDA | |||||
FACULTY CASE PUBLICATIONS | |||||
| S.No | TITLE OF MANUSCRIPT | NAME OF JOURNAL/BOOK/ MAGAZINE | PUBLICATION YEAR | NATIONAL/ INTERNATIONAL | NAME OF FACULTY |
| 1 | The Chaotic Growth of Open AI: From Non Profit Beginnings to Billion-Dollar Battles | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Sunita Verma |
| 2 | Blooms with a purpose: A Deep Dive into Phool.co’s Social and Environmental Impact | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Shweta Batra |
| 3 | Blackbuck: India’s Logistics Unicorn in the Trucking Industry | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Shweta Batra |
| 4 | Deloitte UK: From Talk to Action – A Case Study in Employee Driven Sustainable Transformation | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Maroof Ahmad Mir |
| 5 | Navigating the Challenges: A Case Study of ABC Ltd.’s Employee Turnover Dilemma | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Veenu Arora |
| 6 | Nightlights as Indicator of Growth in Economic Activity | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Bushra |
| 7 | Taylor Swift and her Global Influence – The Rise of Swiftonomics | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Swati Bhatia |
| 8 | Genomic Revolution: Unraveling the Future of Healthcare Through Personalized Medicine | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Swati Bhatia |
| 9 | Transforming Operations with Zoho | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Swati Bhatia |
| 10 | Santa’s Transformation: Coca-Cola’s Iconic Marketing Campaign and the Evolution of Christmas Traditions | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Ms Shipra Srivastava |
| 11 | An Analysis of the Efficacy, Production and Distribution Challenges of COVAXIN by BharatBiotech | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Ms Shipra Srivastava |
| 12 | Sustainability Speaks: Patagonia’s Iconic Campaign | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr. Aijaz Ahmed |
| 13 | A Case Study on the Takeover of Air India by Tata from the Indian Government and the Subsequent Renovation of the Airline | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Rachita Kapoor Bhasin |
| 14 | Economic Ramifications of a Financial Fraud: A Case Study of Telgi Scam | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Mr Sumit Rastogi |
| 15 | Transformation which Amazon Go Store Brings in Digital Era | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Ms Priyanshi Sharma |
| 16 | Case Study: Reviving the ‘mocha’-A Case of Café Coffee Day Brand Story of its Phoenix like Revival | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Dr Sarmistha Sarma |
| 17 | Unacademy- An Illustrative Case Study of Revolution in Edtech | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Ms Akanksha Jaiswal |
| 18 | The Fiasco Turned Winner | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Ms Guneet Kaur |
| 19 | Unveiling Viral Alchemy: Decoding the ICE Bucket Challenge and ALS Awareness’s Online Triumph | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | NATIONAL | Dr Gurpreet Kaur |
| 20 | Nightlights as Indicator of Growth in Economic Activity | Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3) | 2024 | National | Ms Shubhika Gaur |
