1. FROM LIKES TO LOYALTY BY CONVERTING SOCIAL MEDIA ENGAGEMENT INTO LONG-TERM CUSTOMER RELATIONSHIPS

2. STUDY THE FACTORS INFLUENCING BEHAVIOURAL INTENTION TOWARDS USE OF OVER THE TOP (OTT) PLATFORMS IN INDIA

Ajit Kumar Research scholar, University Business School. Panjab university Chandigarh, India and Monica Bedi Associate Professor, University Business School. Panjab university Chandigarh, India

3. FINANCIAL DISTRESS: A QUALITATIVE EXPLORATION USING NVIVO

Shilpa Narang PhD Research Scholar, Prof. Mukesh Kumar Jain Dean and Research Convenor, Swejal Tomar Department of Management, DIHE

4. THE ROLE OF WORK-LIFE BALANCE IN ENHANCING EMPLOYEE SATISFACTION AND RETENTION: A STUDY IN PHARMACEUTICAL INDUSTRY

Jyoti Pandey

5. THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON COUNTERPRODUCTIVE WORK BEHAVIOR AND EMPLOYEE ENGAGEMENT IN SELECT IT COMPANIES IN INDIA

*Dr. Luxmi Malodia Ms. Sudiksha Arora

6. COMPARATIVE ANALYSIS OF CONSUMER PERCEPTIONS AND PREFERENCES TOWARDS FUNCTIONAL FOODS IN INDIA AND BANGLADESH: A STUDY OF AWARENESS, PREFERENCE FACTORS, AND SOCIO-DEMOGRAPHIC INFLUENCES.

Prottasha Paul Lecturer, Suntu Kumar Ghosh Assistant Professor

7. CONSUMER BEHAVIOUR TOWARDS ACCEPTANCE OF ELECTRONIC VEHICLE

Dr Babita, Aditi Arya, Amisha Sharma, Saumya Raman Kandpal

8. MAPPING THE TRENDS: BIBLIOMETRIC INSIGHTS INTO SOCIAL MEDIA INFLUENCER MARKETING

Anamika Sarao*, Prof. Navdeep Kaur**

9. MAPPING THE TRENDS: BIBLIOMETRIC INSIGHTS INTO SOCIAL MEDIA INFLUENCER MARKETING

Anamika Sarao*, Prof. Navdeep Kaur**

10. CYBERCRIME AND DIGITAL PAYMENT SYSTEMS IN INDIA: AN EMERGING THREAT

Ms. Gauri Sane, Assistant Professor

11. MOTIVATING POTENTIAL SCORES IN HIGHER EDUCATION: INSIGHTS FROM A JOB DIAGNOSTIC SURVEY AMONG COLLEGE TEACHERS

Dr. Bushra S. P. Singh and Dr. Aneet Bedi