Category: Blog

For a student who enrolls for a PGDM course, it is quite normal that they would not initially know which specialization to pursue. However, after the first few of months of study, they would certainly end up developing their favourites. And, if you are one such student who has chosen PGDM Marketing as a specialization, you must […]

The one big tool that helps sales representatives turn cold prospects into hot leads is the sales funnel. As a matter of fact, improving sales funnel efficiency is generally among the top priorities in order to boost sales performance. It makes sense because a great sales funnel gives salespeople an insight into their potential customer’s […]

If we closely observe the world of business today, we will find that a global mindset is becoming increasingly important for surviving in this competitive business world, where every economy and business is interconnected. Therefore, the knowledge of international markets has become vital for all stakeholders, including students of management studies. Thus it is that […]

The critical analysis questions appear in the verbal section of the GMAT exam. While there are 36 questions in total in the verbal section, around 11 questions related to critical reasoning are entailed in this section. The GMAT critical analysis section is framed to test the ability of the candidate to evaluate and draw a […]

One’s success in the workplace is not necessarily tied to how intelligent they are, or how many qualifications they hold, or even how hard they work. Although these traits are important, it is the skills related to marketing, selling, networking, management, negotiation and communication that are the real determinants for success. Hard work will help […]

The abbreviation PGDM stands for Post Graduate Diploma in Management. As the name suggests, it is a postgraduate diploma course that encompasses the study of the intricacies of different aspects of management and the business industry. Although the course curriculum of PGDM is much the same as that of MBA, it is a management course […]

Asian Business School is an innovative centre of academic excellence and is billed as one of the top B-Schools in India for PGDM, recognized and approved by AICTE, Ministry of Education (MoE), Govt. of India. The flagship 2 Year PGDM program offered here is accredited by the National Board of Accreditation (NBA) and granted equivalence […]

In the recent times, PGDM MARKETING – spelt out as Postgraduate Diploma Management in Marketing – has come up as a most sought-after degree by both students as well as the corporate world. This course specialization of PGDM Marketing explores the fundamental approaches to understand markets and portfolios of product offering. Some of the key attributes […]

As most of us know, the biggest difference between PGDM and MBA is that while the former is considered as a post graduate diploma programme in management, the latter comes as a degree programme of management studies that is somehow valued more than a diploma. While the two courses look different, actually both the courses […]

Corporate communication strategy is a major part of any company’s environment. Generally understood, this affects not only how top-level managers speak to each other and their team, but also how everyone in the company speaks to their clients and customers. In the absence of effective company communication, team members often miss important information, feel left out […]