ABS Blog

Chetan Bhagat enlivens ABS PGDM Orientation Program 2019 with a power-packed session on ‘Create Your Own Brand’!

Part of Asian Education Group and ranked as one of the best B-schools in Delhi NCR Asian Business School (ABS) inaugurated its new batch of Post Graduate Diploma in Management (PGDM) by way of a magnificent three-day Orientation Program held from Monday, 15th July 2019 to Thursday, 18th July 2019 at its imposing campus located in Sector 125, Noida. This programme was organized to benefit the students who were about to begin a new phase in their academic life.

As part of the ABS PGDM Orientation 2019 Inaugural Ceremony held on Monday, 15th July 2019, world-renowned famous author, columnist, screenwriter, television personality & motivational speaker – Mr. Chetan Bhagat – delivered a power-packed session on the topic “Create Your Own Brand”.

Mr. Chetan Bhagat is the “biggest selling English language novelist in Indian history” and he was featured in Time Magazine’s list of the “100 most influential people in the world” in 2010. He was also ranked amongst “100 most creative people in business” by Fast Company (USA). Mr. Chetan is, today, a very effective and successful motivational speaker and is clearly the voice of India’s rising entrepreneurial class by time magazine.

So, what’s the secret of brand Mr. Chetan Bhagat’s success? Well, Chetan knows how to communicate well with his target audience, thereby adding value to his brand. He has been able to build a great brand through his books. He clearly has figured out how to work his target market very well. Building a brand is not an easy task, but business professionals and entrepreneurs can do well to follow Chetan’s mantra of pleasing his audience.

During the lively session on the topic of “Create Your Own Brand” at the ABS PGDM Orientation 2019 Inaugural Ceremony, the brand master delved upon how a student should remain steadfast in the pursuit of their dreams and thereby achieve success and the satisfaction of creating their own brand. His talk was interlaced with several interesting analogies, similes and anecdotes in his very own inimitable down-to-the-earth style that left his audience thoroughly satisfied and hugely motivated.

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