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Marketing Club Activity For More Activities

Marketing is all about creating, communicating and delivering value to all the stakeholders of the business. Modern marketing expectations are sky rocketing and the professionals are expected to be highly innovative and pro active in their approach. The marketing professionals worldwide are striving to be tech savvy and innovative in their deliveries. We at Asian Business School, Noida also believe in the same principle and train our students to equip them with all the skills and knowledge which are required to succeed at the highest level. Keeping in mind the era of competition in which we live, ABS from time to time conduct activities and events to empower and enlighten its students.

A Marketing Club Activity was organized on 28th June 2014 giving our students an opportunity to learn, explore and experiment with new ideas and thoughts. The day began on a bright note with all the PGDM students exhibiting a lot of enthusiasm and energy for the activities that were lined up for the day. Innovations being the theme of the day the students were locked in an interesting competition comprising of role plays displaying novel ideas and presentations. The advertisements which were aptly enacted by the students underlined the significance of innovation in modern advertising. It was followed by a couple of presentations on the role of social media platforms in modern marketing. It was indeed a commendable effort of the students which was applauded by the audience.

The marketing club was privileged to have Mr. Vivek Prakash, Co- founder and Mentor of “Pantel Technologies Limited” to be the guest speaker on this occasion. Mr. Prakash is an industry veteran who spoke extensively on modern innovations and deliveries. It was a very interactive talk with students which benefited them to a great deal. The guest cited glaring examples of innovation from the industry and modern approach of management. The session was appreciated by one and all.

In the end a vote of thanks was delivered and the result of the winners was announced. The day ended on a promising note and everyone felt enlightened and stimulated.

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