Research Contribution

AEG has been emphasizing on Research and Development (R&D) in various areas of management and motivates the faculty members for R&D activities in the area of their specialization. The institute extends its full support to faculty. Full/Partial financial support is given to all innovative research & development works taken up by the faculty. We encourage them to publish technical papers for publishing in National and reputed International Conferences/Journals for their professional growth. We develop strategies to foster research collaborations within the faculty, across faculty and institutes, and with agencies outside the college and develop faculty research priorities on interdisciplinary areas.

CustomerPreferences to Organized Retail: The Shiftin Paradigm | ABS International Journal of Management, 2012-13, 2319-684X | Dr Lalitya Vir Srivastava

Applications of z – score model to predict financial health in selected real estate companies listed in NSE (for the period 2007-2012) | IMR Management Speak Journal. Vol.6 No.1 Jan-Jun 2013, 2013-14, 2231-1467 | Satish Kumar, Aniruddha Ghosh

Applications of z – score model to predict financial health in selected real estate companies listed in NSE (for the period 2007-2012) | IMR Management Speak Journal. Vol.6 No.1 Jan-Jun 2013, 2013-14, 2231-1467 | Satish Kumar, Aniruddha Ghosh

Trends in India’s Industrial growth in pre and post-recession period- A study and analysis of the banking, real estate and service sector | Capital structure decisions and its impact on profitability- a case of IFCI ltd.” Won the 2nd Best Paper Award at Asian Business School at Seminar in IDEAL, 2012-13, 978-93-82420 | Aniruddha Ghosh

Workplace Spirituality: Does it really contribute to the bottom line | ABS International Journal of management, 2012-13, 2319684X | Komal Kapoor

The meaning & Growing Importance of Green Marketing | ABS Management Research, Articles & Application, 2013-14, 978-81-927282-0-9 | Komal Kapoor, Mijarul Mondal

Decoding Consumer Buying Behaviour for Luxury Brands: The Modern India’s Obsession, 2013-14, 978-93-82795-85-8 | Komal Kapoor

Fostering & Innovation Marketing Communication through Social Media | The International Journal of Business & Management, Volume 2, Issue 1, 2013-14 | Komal Kapoor, Swati Seth

The meaning & Growing Importance of Green Marketing | ABS Management Research, Articles & Application, 2013-14, 978-81-927282-0-9 | Komal Kapoor, Mijarul Mondal

Fostering & Innovation Marketing Communication through Social Media | The International Journal of Business & Management, Volume 2, Issue 1, 2013-14 | Komal Kapoor, Swati Seth

Dearth of Creatvity at Worplace: Employees perspective | ABS International Journal of Management, 2013-14, 2319-684X | Shweta Batra, Sunita Verma

Strategic Perspective towards Repatriation Management: Feeling home while returning home | ABS International Journal of Management, 2012-13, 2319-684X | Shweta Batra, Sunita Verma

Dearth of Creatvity at Worplace: Employees perspective | ABS International Journal of Management, 2013-14, 2319-684X | Shweta Batra, Sunita Verma

Strategic Perspective towards Repatriation Management: Feeling home while returning home | ABS International Journal of Management, 2012-13, 2319-684X | Shweta Batra, Sunita Verma

An analysis of marketed surplus and price spread of Bottle Gourd in western Uttar Pradesh | ABS International Journal of Management, 2012-13, 2319-684X | Joshi G, Shankar KT

An analysis of marketed surplus and price spread of Bottle Gourd in western Uttar Pradesh | ABS International Journal of Management, 2012-13, 2319-684X | Joshi G, KT Shankar

Changing Face of Management Education in India | Global Journal of Management Science & Technology, 2012-13, 2277-5978 | KT Shankar

Evolution of Social Entrepreneurship: The Rise and Reshaping – In Shaping India’s Future | JIMQUEST JOURNAL – VOLUME NO. 10 No. 1, 2013-14, 9756280 | Sandhya Aggarwal

Evolution of Corporate Communication in Inida Through the New Digital Media of Social Networking | e-Vaani: Ejournal – An International Journal of Research in Management & IT – Volume: 1, Issue: 1, June-December 2014, 2013-14, 2348 1536 | Sandhya Aggarwal

A Study of Reasons and Way Outs of Employee Retention in India BPO Industry | IMED JMSR (Bharati Vidyapeeth University, Pune) – Vol.6, No.1 (2013), 2013-14, 9758429 | Sandhya Aggarwal

Human Resource Management in Retail Industry – Challgnes for Human Resource Managers in Employee Engagement | ABS International Journal of Management – Volume 1, Issue 1, 2012-13, 2319-684X | Sandhya Aggarwal

Title with Page No. Details of Conference Publications ISSN/ISBN No.
Confluence of Vedic Learning with Contemporary Managerial Techniques International Conference- Global Transformation: Unleash, Augment and Reinforcement Jan 7, 2017, Delhi Institute of Advanced Studies, Rohini. ISBN-987-81-927406-8-3
Employability and skill development Innovation, Technology and Development, International Conference; GL Bajaj Institute of Research and Management Technology, Sept 2016 ISBN- 978-81-933172-8-0
Talent Management- A paradigm shift in Contemporary Corporate Scenario National Seminar on “Skill Development” Asian Business School, Noida ISSN-2319-684X
Creation of Motivating Work Climate National Seminar on “Managing Talent for Growth and Sustainability”- KK Padampat Singhania Institute of Management & Technology, Gurgaon ISBN-0978-81-89855-15-8
Aligning Business Ethics to Corporate Compentencies International Conference “ Traditional to Contemporary Management Practices: A paradigm shift” Bangalore School of Business Business” Paper Presentation
Linguistic Application in Personality Development competencies National Seminar College English Teachers’ Association (CETA) – CCS University, Meerut Paper Presentation
Intercultural Communication in the context of North India & South Indian and Impact of Media International Conference on “ Intercultural Communication”- IMS Noida Paper Presentation
Special Mention “Technical Co Chair Session” International Conference-GL Bajaj
Title with Page No. Journal ISSN No.
“Impact of Global economic crisis on different phases of life” with ISBN National Seminar on Business and Economics FORBES- Department of Business Economics – Shivaji College, Delhi University- 2011 ISBN
A Study on Foreign Versus Indian Real Estate Presented in International Conference on Diversifying Trends in Technology & Management” Cyber Times International Journal of Technology & Management- IIT DELHI- 2013 IMPACT FACTOR- 5.941 Cybertimes International Journal of Technology and Management ISSN No.: 2278-7518
Factors affecting Purchase behavior of Women grocery consumer-An Insight (Impact Factor- 3.8) International Journal of Business Management & Social Sciences Research ISSN No: 2319-5614 -2014
Emotional Intelligence Among MBA Students Of Delhi (NCR|) (Impact Factor- 3.2) International Journal of Management and Social Sciences Research (IJMSSR)- Volume 3, No. 12, December 2014 (ISSN: 2319 – 4421)
Attended a workshop on “Basic Econometrics” organised by USMS- IP University (19th December- 24th December’2014)
Attended National Seminar on “Channelizing students extinct towards constructive use of Electronic Media 24th March’2015
Impact of cultural differences on business performance of international organisations with special reference to Tech mahindra and Honda- – Impact Factor-4.34, Published in Feb 2017 International Journal for Innovative Research in Multidisciplinary Field-Volume-3, Issue-2, Pages- 54-64 ISSN – 2455-0620
Title with Page No. Journal ISSN No.
Issues of Stress Management and Industrial Organisations (Pg-107-111) International Journal Of Retailing And Marketing Jan 2011 0976-318X
Methods Of Data Analysis and Interpretation (Pg-54-57) Journal Of Royal Society For Research and Development Feb 2012 2249-8397
Title with Page No. Journal ISSN No.
Monotonic Behaviour of some new generalized fuzzy information measure & its essential properties, pp.145-155. International Journal of Mathematical Archieve 2229-5046
Application of Decision Making Using Generalized Measure Of Fuzzy Directed Divergence, pp-3931-3940. Applied Mathematical Sciences, Bulgaria, (Scopus Indexed) 2249-8397
Generalization of Fuzzy Noiseless Source Coding with Utilities, pp-278-283 IEEE Xplorer, (Scopus Indexed)
Comparative Study of Generalized Quantitative –Qualitative Inaccuracy Fuzzy Measures for Noiseless Coding Theorem and 1:1 Codes,DOI:10.1155/2015/258675. International Journal of Mathematics and Mathematical Sciences, USA, (Scopus Indexed) 01611712, 16870425
On some generalized information measure of fuzzy directed divergence and decision making, pp-263-273. Mathematics, Switzerland (Scopus Elsevier)
Applications of Generalized Fuzzy Information Measure In Decision Making Advances in Intelligent Systems and Computing, Springer (In Press), (Scopus Indexed). ISSN: 2194-5357
Title with Page No. Journal ISSN No.
“Portrayal of Women on Television” Pragyaan 0974-5521
“Gender specific portrayal on Indian Television and the Viewers” ‘Jan Sanchar Vimarsh’ 2277-3932
“The Representation of Women in Soap Operas: A Feministic Perspective” ‘IJCD’-International Journal of Mass communication. 2277-3932
Title with Page No. Journal ISSN No.
“Youth Motivations to Watch Sports: Exploring Cross-Nationality & Cross-Gender Differences” pp. 330-340 Management & Marketing. Challenges for the Knowledge Society (SCOPUS, EBSCO) 1842-0206
Business Model Innovation: Past, Present, and the Future Prabandhan: Indian Journal of Management pp. 8-20 (SCOPUS) 0975-2854
Airbnb’s Disruptive Business Model Innovation: Accessing the Impact on Hotel Industry pp. 237-246 International Journal of Applied Business & Economics Research (SCOPUS) 0972-7302
Business Model Innovation: Scale Development & Validation International Journal of Applied Business & Economics Research (SCOPUS) 0972-7302
Green Marketing & CSR: A proactive & Innovative tool to gain competitive Excellence Journal of Supply chain Management (Business Source Complete, Ulrich’s Web, Cabell’s Directory of Publishing Oppurtunities )
Why Business Model Innovation is the New Competitive Advantage IUP Journal of Business Strategy (EBSCO & PROQUEST)
Value Creation Through Business Model Innovation: A Case Study of Connect Broadband pp.53-60 Prabhandhan: Indian Journal of Management (SCOPUS) 0975-2854
Disruptive Business Model Innovation: How a Tech Firm is changing a Traditional Taxi Industry pp. 49-59 Indian Journal of Marketing (SCOPUS) Case Reference No. 315-198-1.
Business Model Innovation as a Source of Value-Creation: A Case Study Of Connect Broadband Ltd Case Center (UK)
The Piloted Turnaround of Spice Jet Case Center (UK) Case Reference No. 317-9915-1.
Xiaomi’s Disruptive Business Model Innovation: Is it built to Last Case Center (UK) Case Reference No. 317-0041-1
Title with Page No. Journal ISSN No.
Mall Management: An analysis of customer footfall patterns in shopping malls in India(pp1-15) International Journal of Scientific and Research Publications 2250-3153
Shopping Malls in India: Factors affecting customers’ behavior(pp41-52) International multidisciplinary e-journal 2277-4262
E-retail: A study of online shopping behaviour International Journal of Current Research(pp 15366-81) 0975-833X
Mall atmospherics: Effects of mall décor on shopping behavior Journal of Arts, Science and Commerce (pp 78-86) 2231-4172
An in-depth study of demographics and psychographics of online shoppers (pp 19-34) STM Journals
Title with Page No. Journal ISSN No.
Study of job satisfaction-An employee Performance Booster in Banks with special reference to ICICI Bank(pg no 69-75 Journal of advanced Studies(Vol 1,winter 2015) 23500492
Role of training and development in organizational growth with special reference to SBI(pg no 24-35) MERI-Journal of management & IT(vol 8, No 1, Oct 2014) 09742093
Spiritual HR practices and organizational effectiveness for hospitality Industry Entrepreneurs-A case of Oberoi Hotels SMS Journal of Entrepreneurship & Innovation(vol.1,No 2 June 2015) 23497920
Developing Professional Thinking ,Attitudes and Skills In Learners EDUVISION-Journal of Education(pg no 110) 2320933X
Title with Page No. Journal/Book ISSN No.
“Need of the Hour: Pollution free environment or Sophisticated technology” Environmental Sustainability: Concepts, Principles, evidences and Innovations 978-93-83083-75-6
Mode of Judicial Execution of Death Penalty in America: A Critical Analysis International Journal of Legal Research and Governance (Law Mantra Journal) 2394-7829
“Environment v/s Development” Themis Law Journal 2278-4020
Title with Page No. Details of Conference Publications ISSN/ISBN No.
“Cybercrime and social networking sites- a new threat” 4th International Conference on Emerging Innovations in Social Media and its Implications 978-81-921148-6-6
“Critical analysis of legal framework to combat the misuse of social media” 4th International Conference on Emerging Innovations in Social Media and its Implications 978-81-921148-6-6

Books Published

Title Publisher ISBN No.
“Asserting the human dignity: Judgment of Supreme Court of India on transgender” Satyam Law International 978-93-82823-25-4
“Selected reflections on Indian Constitutional Law and Governance” Satyam Law International 978-93-82823-26-1
“The Prophet of Justice: Life and achievement of Justice V.R. Krishna Iyer” Satyam Law International 978-93-82823-30-8
Title with Page No. Journal ISSN No.
Performance and analysis of directional edge detectors on 3-planar images corrupted with impulsive noise(1263-1268) IJCTA 2229-6093
Title with Page No. Details of Conference Publications ISSN/ISBN No.
A Survey of Google Apps & the support it provides in Combating with the latest IT Challenges International Journal of Computer Application @ ITS Ghaziabad. 0975-8887
Analysis of E-Marketing by using Social Media Like Facebook, Twitter and Blogs for Small Scale Business and Medium Scale Business and its Security Issues National Conference at Jamia Milia Islamia
How Google Apps is a help and support to the latest technologies National Conference at Technia Institute
Stimulated Techniques for Secure E-CRM Implementation in Mobile Computing
Grids In Education systems: A SKIPE Analysis Next Generation computing & Information Security: “Emerging Trends & Challenges”.
Title with Page No. Journal ISSN No.
An Analysis of Object oriented Testing Techniques International Journal MANTHAN 2014 0974-7141


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