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PGD in Media and Entertainment

PGD in Media and Entertainment - ABS

PGD in Media and Entertainment
powered by ICMEI (International Chamber of Media & Entertainment Industry)
ICMEI


Print Media

Unit 1

Print Media at a Glance, Printing Technologies, Organizational Structure of Newspaper, Newspaper Management, Newspaper-A Critical Study, Law Regarding Newspaper, Government Print Media Organizations, , Magazines and Periodicals, Graphics, Designs & Printing.

Unit 2

Advertisement and Public Relation in PM (Concepts & Practical), Print Media Management – Principles & Significance, Circulation Management, Uses and Misuses of PM in Modern Society, Government Control Vs. People’s Right Information.

Management of Radio Stations

Unit 1

Evolution of radio broadcasting, Methods- how to establish, to entertain, to inform and to educate the listener, capital requirement planning- capital budgeting- feasibility report

Unit 2

Nature of radio business, organizational structure, station policy, Types of formats to be programmed – elements of programming, Advertising and supported radio-advertising agencies-selling airtime, methods for attracting listener ship loyalty.

Unit 3

Programme Production: Types of programme- music-news/talk show/classic- oldies/nostalgia-Ethics-full service variety-niche programs, Audience Research/ Survey-Ascertaining the listener’s programme choice and the preferred timing for broadcast- audience research/survey methodologies, Engineering, Maintenance – updating-augmentation of studios-transmission-power supply-air conditioning facilities.

TV Channel Management

Unit 1

TV Broadcasting: Overview, history, growth, process and technology, TV broadcasting organization: Functions in the Organization –Production – Operations in broadcasting – Marketing Function- Finance Function, Production of Programs, Program Contents – differences in content for various types of channels, like news, entertainment channels–Viewer Requirements –Objectives of Programs – fixing the airing time for programs –Production Management – in house production and outsourcing of programs

Unit 2

Managing operations: day to day operations in a station – organizing the broadcast – real time broadcasting – role and responsibilities of the TV journalists, Marketing function in TV channel: Role of the marketing function: viewer ship research – objectives of the research –TRP rating and their importance in sponsorship and advertisements – understanding customer trends and its effects on the channel

Cinema Management

Unit 1

Cinema Industry: History, Four phases of film productions: Development process, Pre-productions planning, Production and Post Production, Preparation for Production: Script Breakdown, Shooting Schedule, Location Scouting

Unit 2

Controlling the production and post production activities & functions, controlling the film production budget,

Unit 3

Film Distribution Business, Pricing of a film for distribution, Minimum Guarantee Basis, Outright basis, Advance commission basis, Film release and delivery date, Mode of payment of royalty, Film exhibition business, Percentage basis, Fixed hire basis, Fixed rental basis

New Media Management

Unit 1

New Media: definition, transmission and use, Advent of internet and role of internet in promoting E Commerce-convenience to users, technology of LAN, WAN, ISP and Wi-Fi network.

Unit 2

Coverage and quality in new media, Advantages and disadvantages, Quality in traditional and digital media, Sectors of entry of new media and current status.

Unit 3

Digital Technology and computers, Digital technology and mobile phones, New avenues for communication and business.

Unit 4

Radio & TV broadcasting, Digital TV Broadcasting, DTH System, Quality in digital technology, Economics of digital broadcasting.

Unit 5

Areas of use of Internet , Savings to manufacturers and consumers, Internet on mobile, various applications, Website Design, Web page, ERP, Safety of data in internet, security, customer concern on security –response of companies to security concerns.

Event Management & Branding

Unit 1

The objectives of event management, Coordinating the various activities, Usage of Project management tools in event management.

Unit 2

Organizing Stage Shows, Concerts, Seminars, Conferences, Trade Fairs, Exhibitions etc, Budgeting, Time Tables, Logistics involved in Event Concerned

Unit 3

Measurement of customer satisfaction, Use of Technology in event management, Legal Compliances

Unit 4

Branding Decisions: Branding Brand Name, Brand Characteristics, Brand Strategy Decisions. Brand Image, Brand Identity, Brand Personality.

Unit 5

Brand Positioning and Repositioning, Brand Equity, Brand Building: Brand Building Process. Brand Licensing and Franchising.

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