Bachelor of Business Administration, or BBA, is a three-year fulltime course that is designed to give rise to future professionals, rather than mere ‘degree holders’. This course keeps in mind the needs of the industry where the students would ultimately find employment, and, therefore, has a completely different approach to learning.
Duration: 3 years
Course Structure: BBA (UGC approved Degree)
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Undergraduate Diploma in Media Management
1st Semester - Introduction to Modern Business
- Basic Business Statistics
- Micro Economics
- Basic Business Communication
- Business Laws
- Introduction to Computers
- Communication & Soft Skills Enterprises
- Management of Newspaper Office
2nd Semester - Organizational Behavior
- Marketing Management
- Macro Economics
- Basic Accounting
- Database System
- Seminar
- Management of Advertising Agencies
3th Semester - Business Mathematics
- Human Resource Management
- Logistics Managements
- Cost Accounting
- Production and Operation Management
- Information Technology in Management
- Management of Radio Broadcasting Enterprises
4th SEMESTER - Research Methodology
- Financial Management
- Operations Research
- Legal Environment of Indian Business
- Seminar
- Management of Television Broadcasting Enterprises
- Management of Film Production & Distribution
5th Semester - Business Environment
- Entrepreneurship
- Specialization Major 1
- Specialization Major 2
- Specialization Major 3
- Training Report
6th Semester - Corporate Strategy
- Management Information Systems
- Specialization-3 (major)
- Specialization-4 (minor)
- Project Report
- Seminar
- Management of New Media Enterprises
| Specialization in
- Marketing
- Finance
- HRM
- Information Technology
- Media Management
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