ABS Blog


Asian Business School, Noida is dedicated towards imparting quality management education to the students. The academic enhancement coupled with pragmatic approach is followed by the institute. We believe in giving a wide spectrum of corporate interface to our students by the means of LEAD Distinguish guest lecture series. The students of PGDM get a chance to meet the top brass CEOs and enrich themselves on a number of corporate issues.

We are proud to welcome Mr. Ankur Kalra,Founder and CEO, Vibgyor Brand Services, to our campus on 12th January, 2016.He is a man on a mission – to help the biggest brands and corporates to get up, close and personal with their target audience. He was not content with a long and illustrious career spanning almost 2 decades and stints at the who’s who of the experiential industry – Wizcraft International Entertainment, Magnum Nexus, National Geographic Channel and Star TV; he decided to do something on his own. In 2002, he started Vibgyor Brand Services out of his garage and led its dramatic growth from a one-man startup to one of India’s leading experiential marketing and brand activation agencies.

Ankur has also been instrumental in formation of the Event and Entertainment Management Association (EEMA) in 2008 – the apex body in the field of event management and experiential marketing in India. He served as its General Secretary for two years and currently is Secretary in the National Executive Committee of the same.

We are thankful to him to have accepted our invite and becoming our Guest Speaker. His topic of the lecture is-“Importance of innovation and creative thinking in Event Management.” We are sure that such interaction will be a defining moment in the careers of our young budding managers.

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