ABS Blog

Experiential Learning at Archies Limited

Mother’s Day, Father’s Day, Friendship Day, Daughter’s Day, Women’s Day, Independence Day, Raksha Bandhan and many more… The inception and expression of these days found meaning with one very simple gesture – A Greeting Card.

Found in 1979, Archies Limited is India’s market leader in the social expression industry with over 60% market share in the organized sector. It has grown from a cards-only company to a complete social expressions company. The Company has grown with the spread of modern culture, increasing urbanization and improving standard of living. Adorability and sentiment drive its brand appeal to all age groups and demographics.

Equipped with the theoretical knowledge of Brand Management and Advertising, the Asianites are set to gain hands-on experience with an organization that will give them an opportunity to understand the expression of one’s feeling, proclaiming it to be “The most special way to say you care”.

Asian Business School heartily congratulates PGDM 14-16 students Arman Ahmed, Shibam Sarkar, Dinesh Kumar and Arun Kumar Poddar for bagging summer internship opportunity with Archies Limited. The students underwent an interview with the HR personnel and the Manager –Branding, post which, they were selected to be a part of the team.

Commencing 4th May 2015, Asianites will be working closely with the team and will be responsible for Brand Upliftment and Market Research for the organization.

The focused approach and hard work demonstrated by the students gives them opportunities to gain hands on experience within the industry and application of the knowledge which they acquire during their classes. We wish you all the best for the future.

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