ABS Blog

Digital Marketing

“As global competition intensifies, an organization’s performance and strategic positioning will become more dependent upon its ability to successfully exploit information technologies.”


Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

So, why digital marketing?

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.

The 3rd International Conference “ I-CODE-2015” – “Digitization Of Economy” organized by the Research & Development Cell in August 2015 brought together leading experts from the industry and the conference proved to be an excellent opportunity for networking and sharing experiences and opinions on the Digitization of Economy. The conference attracted academicians and industry experts presented their research and papers on the topic.

At Asian School of Business, a diploma in Digital Marketing would enable students to understand how to use the internet as an effective marketing channel. It would enable them to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.

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