ABS Blog

Asianites Interact With The Author Of Nawab, Nudes, Noodles @ AIMA

Asian Education Group organized an interaction of the students of PGDM (16-18) batch in AIMA with the author Ambi Parameshwaran and Mr. D. Shiv Kumar, Chairman & CEO Pepsico India.

Nawabs, Nudes, Noodles, the latest book by veteran ad man Ambi Parameswaran who recently retired after a long innings with FCB Ulka, such an ambitious project: attempting to map a transforming India via some of its most popular, talked about and impactful ad campaigns.

Divided into sections that deal with consumer types, key product categories and services, the book confronts India’s frequently conflicted, sometimes uncomfortable but always ongoing tryst with modernity.

Asianites understood about the gradual changes that have occurred in the advertising industry & were benefited by the expert advice on the subject.

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